James Pogson
Sales, Marketing & Operations Director
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4th Dec 2018

4 min

Strengthen and accelerate the insights for organisations across the world.

Optimising the customer experience has always been Paul Rouke’s ethos. Creating PRWD in 2004 became the catalyst enabling Paul to create the mission to empower companies across the globe, to create more intuitive and rewarding experiences through closer engagement with their audiences.

With the agency having in-depth experience of many quality tools to help inform organisations of their audience behaviour, Paul is excited to announce ​PRWD​’s newest technology partnership with advanced behavioral insights platform, ​SessionCam​.

Introducing SessionCam into PRWD’s portfolio of research partnerships will strengthen and accelerate the insights for organisations across the world. Quicker discovery of customer insights, responding to more comprehensive findings whilst blending on page improvements will lead to significant commercial gain.

SessionCam is a market leading behavioural analytics solution designed to help companies worldwide discover website conversion issues and optimise their online customer experience. In addition to Session Replays, Heatmaps, Conversion Funnels, Form Analytics, Customer Journey Mapping and automated Error & Anomaly Detection, SessionCam’s stand out feature is the implementation and application of machine-learning algorithms.

SessionCam was the first vendor to implement machine-learning algorithms to automatically measure customer struggle within the customer journey

 

SessionCam was the first vendor to implement machine-learning algorithms to automatically measure customer struggle within the customer journey. Maximising this capability from the vast amount of data captured across desktop, mobile or tablet by SessionCam, enables intelligent prioritisation of which aspects of conversion should be addressed first. This leads to faster and more effective solutions and ultimately a more satisfied audience, keen to engage and return, building loyalty and retention.

 

The SessionCam insights platform provides incredible value and speed at identifying UX improvement opportunities

PRWD Founder Paul Rouke said:

“The PRWD team and I are extremely excited at forming this partnership with SessionCam. With their enterprise level focus alongside our increasing range of enterprise clients, both nationally and globally, the SessionCam insights platform provides incredible value and speed at identifying UX improvement opportunities. We already have some shared clients and we are looking forward to working collaboratively with an increasing number of brands across the world to improve their online performance.”

 

PRWD will be advocating using SessionCam to further inform, explore and discover key insights

Whether you’re looking to fine-tune your customer journey or make wholesale changes to your audiences online experience through user-centred design and A/B testing, PRWD will be advocating using SessionCam to further inform, explore and discover key insights, recognising why it is critical to listen to your audience.

SessionCam have over the last few years clearly demonstrated the significant RoI value they have brought across several business sectors with a variety of client testimonials. With the right UX & CRO partner, the rewards are both compelling and extensive.”

Amazing things usually happen as a result.

SessionCam Head of Global Partnerships Justin Hobbs said:

“Every once in a while you meet a team who shares similar values and thinking to your own. Amazing things usually happen as a result.

Paul and the team at PRWD are hugely impressive. Their focus on helping clients evolve from being product or HiPPO led, to becoming customer led is powerful – and more importantly gets results.

The strategic impact these guys have on their clients is phenomenal. They are UX experts for sure. But they’re so much more than that. They change company mindsets with their in-depth research led approach. I’m excited to see what SessionCam and PRWD will deliver together.”

 

PRWD is a leading UX and Conversion Rate Optimisation agency.

With over 14-years extensive experience, Paul Rouke created PRWD to bring organisations closer to their customers through User Research, Data Analysis, User Centred Design, CRO and A/B testing. PRWD already have partnerships with brands including Allianz, Games Workshop, Lakeland, Kumon, Moss Bros., Bensons, Harveys, global, world-leading sports and drinks brands, price comparison brands plus AI businesses.