Our comprehensive optimisation programme is focussed on helping businesses achieve ambitious performance improvements through the planning and implementation of an on-going testing and optimisation strategy. This programme will improve conversion rates whilst simultaneously helping to reduce acquisition costs and help develop a test and learn culture.
Putting the customer at the heart of your online experience is crucial in creating a website that works for you and your customers. Our research based User Centred Design projects help whether you're creating a new website or focusing on improving your existing site, as well as specialising in best practice for responsive, mobile and tablet devices.
The PRWD team share their expertise with client teams across the UK and Europe and speak at conferences worldwide. Since 2009 our Director of Optimisation, Paul Rouke has been delivering training courses for Econsultancy for brands including Argos, Mothercare, John Lewis, River Island and Tesco.
Working with PRWD has really opened my eyes to the power of CRO, and what CRO really is. Not just a bunch of randomly picked tests, but user led, validated and stat driven hypotheses. The results thus far have been very positive, with our conversion rate growing from 0.14% to 0.25%.
The most valuable part of working with PRWD though is not really these sort of hard stats (although they do make it easier to justify the relationship!), it’s their insistence of shared learning. There is no black box of magic working with PRWD, each process, hypothesis and way of interpreting results and stats is fully explained (and re-explained if you don’t get it first time – their patience is great!!) - you leave the process so much more informed and empowered.
This process combined with their small team of expert consultants means you always get the best of the teams individual strengths – not just getting passed off to juniors. All of this leads to a great and very positive experience – ultimately leading to a longer period of engagement (we want to extend out to 12 months now that our initial engagement period is coming to an end).