Optimising websites for over 10 years
The UK Agency for the Global Conversion Alliance
Proven Methodology & Approach to CRO and UX

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improve your online performance

Conversion Rate Optimisation Services

User Research & UX Design Services

Training and Speaking

Conversion Rate Optimisation Services

Our comprehensive optimisation programme is focussed on helping businesses achieve ambitious performance improvements through the planning and implementation of an on-going testing and optimisation strategy. This programme will improve conversion rates whilst simultaneously helping to reduce acquisition costs and help develop a test and learn culture.

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What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is an on-going service where we work with you to evaluate, test and improve your on-site conversion rate. Our approach is based on a robust methodology and data driven programme of research and testing to increase the value of your business across desktop, tablet and mobile user experiences. This leads to a higher percentage of your visitors taking action on your site to become a new customer or new lead.

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User Research & UX Design Services

Putting the customer at the heart of your online experience is crucial in creating a website that works for you and your customers. Our research based User Centred Design projects help whether you're creating a new website or focusing on improving your existing site, as well as specialising in best practice for responsive, mobile and tablet devices. 

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What is User Centred Design (UCD)?

Our User Centred Design projects involve bringing the 'voice of the customer' in to both full website redesigns or redesigns of key areas of a site, such as the checkout process. We involve users through range of sources, from moderated lab testing and remote testing to online questionnaires and telephone interviews. The insights gained are then combined with web analytics insights and competitor analysis to help develop user personas and move into developing concepts and prototypes. So, are you looking to deliver a truly user-centered, best in class online user experience? 

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Training and Speaking

The PRWD team share their expertise with client teams across the UK and Europe and speak at conferences worldwide. Since 2009 our Director of Optimisation, Paul Rouke has been delivering training courses for Econsultancy for brands including Argos, Mothercare, John Lewis, River Island and Tesco.

Paul Rouke, Director of Optimisation at PRWD Speaking at Conversion Summit.

What will you learn?

Learn from our experiences of optimising websites, best practice insights and practical examples so you can better understand how your website is performing and how you can improve it. You'll find out how to get more visitors to carry out key actions once they arrive on your website.

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Working with PRWD has really opened my eyes to the power of CRO, and what CRO really is. Not just a bunch of randomly picked tests, but user led, validated and stat driven hypotheses. The results thus far have been very positive, with our conversion rate growing from 0.14% to 0.25%.


The most valuable part of working with PRWD though is not really these sort of hard stats (although they do make it easier to justify the relationship!), it’s their insistence of shared learning. There is no black box of magic working with PRWD, each process, hypothesis and way of interpreting results and stats is fully explained (and re-explained if you don’t get it first time – their patience is great!!) - you leave the process so much more informed and empowered.


This process combined with their small team of expert consultants means you always get the best of the teams individual strengths – not just getting passed off to juniors. All of this leads to a great and very positive experience – ultimately leading to a longer period of engagement (we want to extend out to 12 months now that our initial engagement period is coming to an end).

Testimonial Pete Taylor - Director of Optimisation at The Student Room Group

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