What is User Centred Design?

“User Centred Design (UCD) is a UX design process driven by user research and data, which helps design and tailor your website to your customer’s needs and requirements.”

What do you achieve?

With our UCD process, we design your website to offer a best-in-class and truly customer-focused user experience (commonly referred to as UX). Whether you have low conversion rates, poor traffic, or just need to redesign a few key areas, we will work out the best solution and show you exactly how your website should look and function.

user centred design process

How does it work?

Each user centred design project begins with a collaborative kickoff where we sit down with you and your team to review your needs and gather your existing business and market insight.

After an intense learning phase where we form an in-depth understanding of your customers’ perspective and needs, our UX design team start developing concepts and prototypes for your desktop, tablet, and mobile website.

The final deliverable for this project is usually a comprehensive and detailed set of wireframes and recommendations, which you can deliver to your branding and development agencies.

Go the extra mile

We can also go further and provide you with full, high-end visual designs and working prototypes that demonstrate what the website will look and work like ‘in the real world’ before you start the full website development phase.

What our customers say

Matt Henton
Head of Ecommerce, Moss Bros.

“PRWD impressed us with their research-led approach and the experience of their optimisation team. They were able to take a step back from our business and provide a layer of behavioural insight that completely shaped the way we approached the project.”


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Want to know more about our UX design services?

Call us on 0161 228 0585

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