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Clients inc. Wilko, Harveys & Schuh
Sole UK Agency in Global Optimisation Group
1750 hours observing online consumer behaviour

Helping to create a tablet optimised site

for Schuh

We started working with Schuh in 2012 when they launched their tablet optimised site t.schuh.co.uk. Following an in-depth discovery session to understand how best we can work closely with their team moving forward, our first project was to carry out an expert evaluation and moderated user testing on their new tablet optimised site.

Following this, throughout 2013 we have been working with the Schuh team to design a best in class responsive ecommerce experience.

How We Work Together on a Responsive Design & Tablet Device Optimisation Project

Our projects with Schuh involve a combination of in-house workshops, delivering moderated user testing for desktop, tablet and mobile, and user-centered design activities to support their move to responsive design.


Collaboration and shared learning are as always key areas of focus for our on-going relationship with Schuh, with the aim of helping them continually develop a culture of truly understanding customer behaviour to deliver improved online ecommerce experiences.

Once the new user-centered, responsive ecommerce site has been delivered we will be working with Schuh on delivering on-going testing and optimisation across different devices.


What we love about Schuh

Working with such a major multi-channel retailer at Schuh is one thing, but with them placing such an emphasis on customer service and striving for a best in class online shopping experience is music to our ears.

Schuh are also one of the most progressive multi-channel retailers when it comes to providing customers with choice when it comes to delivery options too – with a 365 day returns policy too they are sure ticking some big boxes when it comes to delivering a persuasive shopping proposition!



We were really impressed with the results, we showed the videos widely within the company and everyone was blown away with the quality of insights that we received and really from there, there was no issue persuading the company to work further with them. 

Testimonial Stuart McMillan - Deputy Head of Ecommerce at Schuh



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