Bespoke UCD project

  • User-Centred Design

Day out with the Kids

The team behind Day Out With the Kids (DOWTK) had an ambitious plan: becoming the “Tripadvisor/Airbnb” equivalent for families wishing to visit UK-based attractions with their children. To execute it, they asked PRWD to deliver a complete User-Centred Design (UCD) project.


A collaborative approach

In the initial stage of our collaboration, one major question directed all our efforts: how do we create a platform that can connect parents or carers, provide inspiration and guidance, harness user-generated content, and still be a profitable e-commerce?

Learning phase

Our learning phase was very extensive, as we needed to understand precisely who the ideal customers would be and what resources were already available to them. For about two weeks, we truly immersed ourselves in DOWTK’s world by reviewing their business insights, performing a heuristic evaluation of the current website, completing an in-depth competitor analysis, and conducting 10 user research sessions in Manchester.

Having gathered a wealth of insight, we completed the first project milestone by preparing and delivering a behaviour-based report, detailing the psychology and UX principles that would inform the next phase.

Design phase

At this point, our design team delivered a collaborative sketching workshop for DOWTK and its two supporting agencies, which helped everybody involved understand business and content priorities more clearly, and make an accurate assessment of the next steps.

The design team spent the following weeks completing an initial round of desktop and mobile wireframes for key website areas, giving each user experience the time it deserved while tackling the issues raised by the research stage.

After presenting the wireframes to all parties involved to gather branding-, development-, and business-specific feedback, the designers completed the project by providing pixel-perfect final wireframes. They also prepared additional documents that defined the journey from a technical perspective, so developers could use the delivery document as a base for the build and the branding agency could map out the overall look and feel.