The appointment signals VWO’s continued expansion into global markets, with its current client base spanning 80+ countries.
The partnership sees PRWD expand their strategic partnerships with tool vendors. The agency, who already work with the likes of Trend Micro, Schuh, The North Face, Sliderobes and Bensons for Beds, said: “We’re excited that VWO chose PRWD as their first UK Premium Partner. It’s a massive benefit to our clients, as our close working relationship with the technologists behind the testing software means we are at the forefront of what’s possible through testing.”
Paras Chopra, CEO of Wingify (developers of VWO) commented: “It’s great to have PRWD on board and this is a key partnership for our expansion into the UK market. Current brands using the tool include Microsoft, General Electric, Rackspace and the American Red Cross, but we’re excited to start working with PRWD and progressive brands based in the UK.”