Following a competitive three way pitch, PRWD has been selected by “the sexual happiness people” Lovehoney, to deliver an initial six month optimisation programme.
PRWD will kick-off the programme by conducting in-depth user research to better understand their customers’ online browsing and buying behaviour. The second phase will see data analysis and user research feed into creative concepts which are then split tested to put a value on the impact the changes have.
The online retailer recently ranked 9th in the Sunday Times’ HSBC International Track 200 and sells one in three sex toys bought online in the UK.
The Bath-based business has launched US, Australian, French, German and EU websites over the last two years and has benefited from owning the Fifty Shades of Grey worldwide license for pleasure products.
Matt Curry Head of Ecommerce at Lovehoney commented “I’m tremendously excited to be working with PRWD, having seen their successes with other clients in the past years. With a team that comes with collective decades of client-side ecommerce experience, and a strong, goal-orientated optimisation strategy, I’m confident that PRWD’s successes will be replicated for Lovehoney.”
PRWD will be using its unique Growth Methodology™ which generates on average 1491% ROI due to the depth of customer behaviour and data insights gained. The Growth Methodology™ delivers a higher success rate of tests compared to regular testing programmes, which lack a methodology.
Lovehoney will join PRWD’s existing clients including Harveys, Love Holidays, Schuh, Bensons for Beds and Trend Micro.
Paul Rouke, Director of Optimisation at PRWD said: “Lovehoney’s phenomenal online success story is one that I have admired for a number of years, a view which is supported by the exceptional customer satisfaction ratings they continually get for their ecommerce experience.”
“For PRWD to have been selected to accelerate the impact that conversion optimisation has on their online revenues is extremely satisfying. Our lead optimisation strategist Chris McCormick, who joined us earlier this year from Shop Direct, is already working closely with Lovehoney and our wider team to research, prioritise, plan and design a range of tests – from initial quick wins through to more strategic user experience enhancements on the checkout. I am extremely excited at the impact PRWD will deliver over the coming months and years.”