Paul Rouke
Founder & Director of Optimisation
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  • News & Events

17th Nov 2010

2 min

Web usability agency PRWD have been appointed by Speedo, the world’s leading swimwear brand, to help improve the performance of their UK e-commerce website.
Speedo Logo - Expert Usability Evaluation by PRWD

PRWD were engaged by Speedo to provide an expert usability evaluation of their current e-commerce website with the aim of identifying key opportunities to improve the customer experience and subsequently help improve on-site conversion rates.

Following the evaluation PRWD were also asked to provide a series of new page designs based on the recommendations provided, with a particular focus on the checkout process. Speedo are now in the process of making incremental changes to their website based on PRWD’s recommended customer experience improvements.

The new business for PRWD represents another major brand name who have used their usability services. MD Paul Rouke commented, “We were delighted to be approached by Speedo to help improve their e-commerce conversion rate. We have been able to provide a substantial amount of recommended improvements and we are looking forward to seeing the impact these have on encouraging more visitors to order online from Speedo.”

Paul McDermott, Head of E-Commerce at Speedo International, commented:

“We care passionately about trying to give our consumers the best possible online swimwear experience. We realised that it’s too easy to see things only from our own perspective and needed some qualified help to understand what matters most to our consumers.”

“Working with PRWD has been invaluable. Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations.”

Screenshot of Speedo E-commerce Website - Shopping Basket

More Information

For more information, or to speak to the team, contact:
Paul Rouke at PRWD Tel: 0161 228 0585 Email:

Details of PRWD’s expert usability evaluation service.