How I got here
First of all, let me explain how I got to this point: I’m an ecommerce student from Germany currently in my second year and as part of my degree I have to complete a six month internship.
It was in one of my conversion optimisation lectures where I first heard about PRWD and their position as the sole UK representative of the Global Optimisation Group. Having already developed a strong passion for UX design, psychology and user research it was PRWD’s wealth of specialist industry expertise which led me to send off my application and I was delighted when I was offered the opportunity to intern at PRWD.
My first week
My first week involved sitting down with the team, running through how they all work together and learning who specialises in what. The amount of information I was confronted with was simply overwhelming but I loved it.
CRO programme kick-off
When a new client signed off within just a few days of me starting, I was brought on board straight away and this was my first chance to experience what goes into the day to day planning of a CRO programme.
The first step of the process involved collecting insights of the client’s current situation and digging deep into their website to find current issues. This was then followed up with user research to collect even more insights, but this time directly from the voice of the customer. It was so interesting (and funny at times) to see how users interact with certain elements of the site in a way you have never thought about and user research is one of my favourite parts of the process.
Once we pulled all of our insights together we were able to develop a deep understanding of the client’s business, as well as the perception of their (potential) customers.
The first big challenge I was confronted with was to prepare a lunch & learn during my second week. Lunch & learn’s involve the whole team coming together in a relaxed atmosphere to watch a presentation prepared by a member of the team on something new and interesting which the rest of the team will find beneficial. I chose to talk about the impact of gamification. To get to the heart of it, gamification is about placing game elements into a non-game-environment, with the purpose to make the platform more enjoyable and fun to use. If you would like to read more about gamification take a look at this article which I found when conducting research for my presentation.
Only a few days after my lunch & learn, I heard Google introduce their new model for the YouTube community, YouTube Heroes which is essentially moderation via gamification. This new initiative asks volunteers to perform tasks like flagging inappropriate content, adding captions and subtitles, and responding to questions on the YouTube help forum, among other things. Those who participate will be eligible to receive perks, including access to exclusive workshops and sneak preview product launches, for example.
The next five months
After 4 weeks and numerous learnings later I have to say that I’m excited for the next five months.
Work aside, PRWD is located right in the heart of Manchester’s busy Northern Quarter and I have thoroughly enjoyed exploring the area and making new friends in this new city. With plenty more things to see and do I’m also looking forward to my next five months in Manchester and making more memories with the PRWD team!