The infamous website redesign. It is often the big money ticket for a business; the project upon which a lot of faith is placed and improved numbers are expected across the board. In theory, it should be a significant improvement which provides a seamless and intuitive experience for the customer and is future-proofed for the constantly changing marketplace.
Unfortunately, the numbers from our survey show this isn’t the case and more often than not, everyone involved with a website redesign wonders why it isn’t the business saviour they believed it would be.
So if you’re currently in the middle of a redesign (or planning one in the near future), stop what you’re doing. You need to read this before going back to the drawing board.
Following on from our last infographic on digital marketing strategies, this infographic provides insight into why website redesigns for the UK’s biggest businesses aren’t always successful and the direct correlation between improved chances of success and conversion optimisation.
Out of those we surveyed, only 64% of those saw an increase in sales or leads after their last redesign, of which just under half have an annual turnover of £50m. Why is this the case? For businesses of this size to invest a significant sum into a project such as this, without an in-depth data set feeding into it and for it only to present middling returns, could spell disaster in the unforgiving marketplace we are currently in.
It isn’t just these big multi-national companies that aren’t getting the results they want; as you go through the infographic below, you’ll start to discover why website redesigns aren’t boosting business. At the end, we’ve left you a little takeaway to help you get the most out of your website redesign should you be planning one in the near future.