• News & Events

22nd Apr 2015

3 min

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Next week, Marketing Week Live kicks off its two-day-long conference. It’s been billed as “big, buzzy and brilliant”, but what’s really happening at the event to make it worth attending?

The Big Debate

Andy Mihalop, Head of Network Agencies at Google DoubleClick, is presenting “Building Personal Relationships at Scale”.

The talk is aimed at explaining how technology can be used to create a single view of the customer, as well as how you can use programmatic advertising to deliver personalised messaging at scale.

Andy’s talk is on at 10:45 on Wednesday 29th in the Big Debate theatre.

Marketing Academy Bootcamp

*Bias klaxon*

We happen to be delivering a talk on “How to Avoid a Website Redesign Disaster Like M&S”. Of course we think it’s worth attending, but the fact that marquee brands like M&S are still struggling with website redesigns (last year their revamped site led to an 8% decrease in sales) dictates that it’s still a necessary topic to cover; especially if you want to learn how to avoid the same fate.

It won’t be just us speaking in this theatre. Other noteworthy talks include “The importance of Utilising Technology in Marketing” by Lysa Hardy at NBTY Europe and a creative talk around presentation delivery from the wonderful guys at Prezi.

Paul Rouke’s talk “How to Avoid a Website Redesign Disaster Like M&S”, is on at 13:00 on Wednesday 29th in the Marketing Academy bootcamp.

Brand Engagement & Innovation Theatre

There’s quite a bit in this stream which piques my interest, but if your customer base includes the youth market, Jack Wallington’s talk on “How to engage an audience that’s engaged in something else” is sure to provide you with some invaluable takeaways. A previous client, The Student Room, is home to 1.4million students, making it the single largest online student community in the world. Tie this in with their internal focus on data and research and you have a team that will have some incredibly valuable insights on the youth market to share.

Jack’s talk, “How to engage an audience that’s engaged in something else”, is on at 10:30 on Thursday 30th in the Brand Engagement & Innovation Theatre.

More, more, more…

There are another two theatres packed with talks and workshops over the two days, but that’s not all. If you attend Marketing Week Live, you can also pop upstairs to the sister conference “Insights15”. There is also an exclusive Leaders Network Drinks on the 29th from 4pm which we are sponsoring. The Leaders network is open to anyone with Senior, Chief, Director, VP, Group, Head or Global in their job title, so if you meet the criteria and would like to be invited along – with additional free access to some of the show’s paid for talks – then drop amyrobinson@prwd.co.uk a line who can sort this out for you.

Ready to attend?

There’s still time to sign up and the event is free to any client side marketers. You can sign up for a place and find the full agenda on the Marketing Week Live website.

As Gold Sponsors for Marketing Week Live, we’ll be at the event exhibiting, speaking and networking in the Leaders Network.

If you want to meet with any of the team while you’re at the event, get in touch with us or head to exhibition stand MB25 where we’ll be split testing our exhibition stand.

See you there.

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