Dante Naylor
Business Development & Marketing Manager
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  • News & Events

27th May 2016

2 min

Wilko appoint PRWD to lead five-year digital transformation plan


After a highly competitive five way pitch between the UK’s leading conversion optimisation agencies, high street retailer Wilko have appointed PRWD on a two year deal.

The appointment forms part of Wilkos digital transformation plan which is seen as a fundamental part to the continued growth for the 85 year old retailer.

Running A/B website tests for the past four years, Wilko recognised the need for a more strategic approach to conversion optimisation to generate real business growth to align with their digital strategy.

PRWD, regarded for their strategic approach to conversion rate optimisation, employ their Growth Methodology™ to generate tests with a high success rate. To do this they gather insights from user research, data, psychology principles, design and UX inputs to develop the strongest concepts for A/B testing. PRWD will work with Wilkos current website to improve conversion rates, drive online revenue, and provide a best in class customer centric experience.

PRWD already work with a number of the UK’s leading multi-channel retailers such as Moss Bros, Harveys, Schuh, Games Workshop and Bensons for Beds.

Paul Rouke, Director at PRWD commented, “I am proud to say that Wilko represents one of our most significant retail partnerships. For over 10 years we have been working with multi-channel retailers to help them become customer centric and develop their optimisation strategy. Having Wilko appoint us at the very early stage of their digital transformation programme is testament to our long term industry experience and strategic approach.

In our experience, Wilko are one of the few retailers today who truly understand the importance of engaging the wider business to take advantage of the growth potential that intelligent optimisation has. Through our Growth Methodology™ and expert team, we will ensure we are delivering against ambitious growth targets through full spectrum testing.”