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Clients inc. Wilko, Harveys & Schuh
Sole UK Agency in Global Optimisation Group
1750 hours observing online consumer behaviour

Conversion Rate Optimisation Resource Library

1st August, 2015

Here is the archive of diverse and in-depth articles on conversion optimisation that PRWD have published online, along with supporting case studies. Also included in the list are resources on usability, persuasion techniques, design and research, as well as links to presentations and webinars that we’ve delivered.

Seeing as your interested in content on CRO, maybe you’ll be interested in our Conversion Optimisation Maturity Audit™ app. This pioneering app will allow you to use our tried-and-tested framework for auditing brands (such as Schuh), and self-assess your current conversion optimisation efforts in your business across four key areas: strategy and culture, tools and technology, people and skills, and process and methodology. The results will help you identify areas to improve in order to get the results (and business growth) through your conversion optimisation and A/B testing efforts.

The beta is about to go live, so if you want to be the first to try out this industry-leading app, you can sign-up to do so now.


Conversion Rate Optimisation


Series: Conversion Optimisation for Future Success


User Centred Design


User Research

Culture Change


Qubit Series ‘Mastering the art & science of customer experience’


The Ecommerce Podcast Show

The Brainfluence Podcast with Rodger Dooley


PRWD Reveal Online



Global Conversion Alliance

Evolution of PRWD


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  • http://www.wordsworks.co.uk Gareth Chadwick

    Hey Paul, great presentation at MMU last night. Really enjoyed it. I had to dash at the end, but wanted to ask you about the importance of good copy in terms of UX and usability (I’m a copywriter) – how important is it and does it come up as an issue with clients?

  • http://www.paulrouke.co.uk Paul Rouke

    Hi Gareth, thanks for your feedback, I’m glad you enjoyed it.

    In answer to your question good copy is a very important element of usability and user experience. It can be particularly important to retailers so I would look at focussing some of your efforts on the retail sector. I know a copywriting company who are doing very well in this area. Send me an email if you’d like to know more.



  • enrico zoli

    Very good resources Paul!

  • http://www.fluidounce.co.uk Dale Cooper

    Great list Paul. Think I will need to set aside some time to work through these 🙂


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