Paul Rouke
Founder & Director of Optimisation
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5th Jun 2009

1 min

I’ve just uploaded my presentation from yesterday’s enjoyable How Do conference in Liverpool, titled ‘Speeding Up In A Slowdown’. For information, you can see details of the conference and speaker line-up, including a keynote from Google.

My 35-minute presentation (shown below) focused on 3 key areas that businesses need to consider if they want to make serious improvements to their online performance, and all on working with smaller budgets than what they would have had pre-recession:

  • Understanding visitors – using gorilla user testing to actually begin understanding what visitors want and why they don’t complete their objectives
  • Measuring performance – its not good enough to just have analytics installed on your site, you need to be looking at goals, funnels and developing advanced segments to truly begin understanding visitor behaviour
  • Testing and improving – using split testing to make continual, incremental improvements to conversion rates, click-throughs from key pages and overall website performance

3 Steps To Improving Your Online Performance

View more usability presentations from Paul Rouke.

4 responses to “3 Steps To Improving Online Performance”

  1. […] on from my successful and rewarding presentation at the recent How Do conference in Liverpool, Rob Knight (PRWD’s lead technical architect) […]

  2. […] slides – 3 tips to improving online performance (step 1 is on gorilla user […]

  3. […] carrying out guerilla style usability testing (more on this explained in this presentation on improving online performance) […]

  4. […] We have spoke about guerilla user testing at the How Do event last year, on 3 key ways in which you can improve online performance. […]

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