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Clients inc. Wilko, Harveys & Schuh
Sole UK Agency in Global Optimisation Group
1750 hours observing online consumer behaviour

CRO Best Practice, Tips & Industry Commentary

Most Recent

Continuous Learning and Great Coffee: My first Month at PRWD

New Business Development Manager Phil talks all about his first month working at PRWD.

Digital transformation: How to avoid common pitfalls

Katie Kelly discusses what ‘Digital Transformation’ really means and how businesses can avoid approaching it the wrong way.

The Quality Assurance (QA) process you should follow before every A/B test

QA for A/B testing should not be overlooked. Front-End Developer Lisa, defines the QA process which you should follow before every A/B test.

Beyond your Nearest Store: Leveraging First-Class Geolocation

Lauren Robinson (from our solutions partner, Qubit) discusses why geolocation is essential in providing a best-in-class customer experience.

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Most popular

What are the Most Influential Persuasive Techniques for Retailers?

From extensive 1-1 sessions with consumers, we have outlined nine valuable techniques for persuading visitors to buy.

Conversion Rate Optimisation Resource Library

The Archive Of PRWD’s Published Content, Featuring Articles, Webinars, Presentations & Guides On Conversion Optimisation, User Research, UCD & Persuasion

Paul Rouke Featured in Sunday Telegraph Internet Retailing Supplement

Paul Rouke, Director & Founder of PRWD, has provided industry commentary for an Internet Retailing supplement that was published in the Sunday Telegraph on 20th February 2011.

7 Ways to Delight Visitors

Surprises, Peaks & Delights. When was the last time you genuinely delighted your visitors and new customers online?

Free website performance whitepaper

Discover how marketers behind some of the UK’s biggest brands are improving their website performance, from our latest research with Brand Republic.

Learn how the use of psychology and user research effects site performance, how the concept of a website redesign is changing, as well tips to help you improve your own website performance.

Elsewhere on the web

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Our latest posts on Econsultancy

Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes and discover how to do everything better online.

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Our latest posts on Smart Insights

Smart Insights provides actionable marketing advice for professionals in over 50 countries around the world, helping them get the most from their integrated digital marketing efforts. 



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