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Clients inc. Lovehoney, Harveys & Schuh
Powerful Growth Methodology™
1600 hours observing online consumer behaviour

CRO Best Practice, Tips & Industry Commentary

Most Recent

The Right Way to Approach Product Copy

Dr. Fio Dossetto explains why product copy is integral to ecommerce success and how to write product copy that will be irresistible to potential customers.

Why Your Business Should Focus on Millennials

Chris McCormick explains why retailers & big business should be focusing their attention on the millennials; a generation larger than the Baby Boomers.

Your Conversion Optimisation Jargon Buster

Your go-to jargon buster that makes sense of all the terms and acronyms related to everything Conversion Optimisation.

Website Design That Can Stand The Test of Time

Senior UX Designer Phil Williams discusses why familiarity rather than creativity in website design today is a positive thing for all those involved.

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What are the Most Influential Persuasive Techniques for Retailers?

From extensive 1-1 sessions with consumers, we have outlined nine valuable techniques for persuading visitors to buy.

Matt Lacey, our latest Usability and Conversion Consultant

Matt Lacey has joined the PRWD consultancy team as a Usability and Conversion Consultant.

Conversion Rate Optimisation Resource Library

The Archive Of PRWD’s Published Content, Featuring Articles, Webinars, Presentations & Guides On Conversion Optimisation, User Research, UCD & Persuasion

Paul Rouke Featured in Sunday Telegraph Internet Retailing Supplement

Paul Rouke, Director & Founder of PRWD, has provided industry commentary for an Internet Retailing supplement that was published in the Sunday Telegraph on 20th February 2011.

Free website performance whitepaper

Discover how marketers behind some of the UK’s biggest brands are improving their website performance, from our latest research with Brand Republic.

Learn how the use of psychology and user research effects site performance, how the concept of a website redesign is changing, as well tips to help you improve your own website performance.

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Our latest posts on Econsultancy

Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes and discover how to do everything better online.

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Our latest posts on Smart Insights

Smart Insights provides actionable marketing advice for professionals in over 50 countries around the world, helping them get the most from their integrated digital marketing efforts. 

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