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Clients inc. Wilko, Harveys & Schuh
Sole UK Agency in Global Optimisation Group
1750 hours observing online consumer behaviour

More than A/B Testing

Do you want to really optimise your website?


The secret to delivering 1491% ROI from our CRO programme is all down to insight driven tests. Our unique Growth Methodology™ revolves around gaining behavioural insights from your customers through a range of research techniques and data sources. This means our tests have a higher success rate to deliver you more.


Pete Taylor, Director of Optimisation at The Student Room Group

Pete shares the impact of our Conversion Optimisation Programme on the world's largest online student community, The Student Room. 


PRWD has helped change our company culture from zero optimisation to running 10-15 tests a month over the last year.

Is optimisation a continuous strategy at The Student Room Group? I’d say it’s more part of our DNA!

Fantastic brands we work with

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The Growth Strategy that's being ignored

This book is the result of strategically inserting straws into the brains of the biggest CRO experts in the world, and only taking the choicest bits of their wisdom.

-Avinash Kaushik

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Conversion optimisation maturity audit

You can find out what you’re missing with our free online Maturity Audit App. It will:

  • Highlight the four key areas you need to improve internally - and how - for online success
  • Show you why you're not getting the results you want from your A/B tests
  • Explain how to achieve digital transformation

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Our industry partners

High Street Retailer Wilko Appoint PRWD As Part Of Digital Transformation Plan

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Managerial Changes At PRWD

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Recent Posts

Don’t trust data: Framing your mind-set for data interrogation

Optimisation Executive Nick discusses why we should learn to be more sceptical and challenge what we think we know when it comes to data analysis.

New Job, New City: My first month at PRWD

Optimisation intern David Mohr, gives an insight into what interning at PRWD looks like.

Personas: “User centred b******t” or effective UX tool?

Optimisation Strategist Emma discusses how useful and effective personas are for creating truly user centred website experiences.

Spending Wiser: How to get better returns from your digital advertising

Optimisation Executive Chris shares tips on how to sustain your current marketing ROI in the face of continually increasing digital advertising costs.