Optimising websites for over 10 years
The UK Agency for the Global Conversion Alliance
Proven Methodology & Approach to CRO and UX

Conversion Rate Optimisation & Usability Services

Watch this video to see how we can help increase your conversions


PRWD are a senior team of highly experienced, industry recognised conversion rate optimisers and user experience practitioners. We deliver conversion rate optimisation programmes and user centred redesign projects for some of the biggest Ecommerce retailers and recognisable brands in the UK, and beyond.


Stuart McMillan, Deputy Head of Ecommerce at Schuh

Stuart shares his experience of working with PRWD on a user centered design project which involved user testing and insight on their checkout process and cross device for their responsive site. 


We were really impressed with the results, we showed the video's widely within the company and everyone was blown away with the quality of insights that we received and really from there, there was no issue persuading the company to work further with them. 

Fantastic brands we work with

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Who you'll be working with


Paul Rouke, Founder & Director of Optimisation

Paul founded PRWD in 2004 after 7 years working in usability and customer experience at the UK’s largest home shopping business, Shop Direct Group.
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Matt Lacey, Head of Optimisation

With a background in analytics, user research and testing, Matt has worked with some of PRWD’s most prominent clients on user research and conversion projects such as AllSaints and Schuh.
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Sophia Ridge, Senior Optimisation Strategist

Sophia has experience working internationally in a range of digital client-side and agency roles for brands such as uSwitch, Fish4jobs and The Hut Group.
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Our industry partners

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