Service Provided	Client Case Study
Conversion Rate Optimisation (CRO)	Speedo Appoint PRWD to Help Increase Their E-commerce Conversion Rate
Conversion Rate Optimisation (CRO)	Conversion Rate Improved by 86pc and Acquisition Costs Halved
Usability and User Testing	Intranet Diagnostic for the Hyde Group
E-commerce Usability and Best Practice Training	The Scout Association Choose PRWD For In-house E-commerce Usability Training
Usability and User Testing	E-commerce Usability Testing for Fashion Retailer Isabella Oliver
	view more client case studies

Return On Investment (ROI) Calculator

See how much extra profit per month you can expect with improved on-site conversion rates

What type of website do you have?

e-commerce lead generation

Return-on-investment (ROI) is the primary metric on which our services are measured against. Depending on your site and business goals, improving the usability of your existing website can have a variety of positive bottom line effects for your business, which include:

For E-commerce Websites

Increased conversion rates
Increased basket sizes
Increased repeat visitors
Increased referrals
Increased usage of key business tools
Reduced checkout process abandonments
Reduced customer service calls
Improved positive PR
Improved word-of-mouth marketing
Improved Search Engine Marketing performance

For Financial Websites

Increased application process conversions
Increased repeat visitors
Increased usage of key financial tools (ie. loan estimator, mortgage calculator)
Increased referrals
Reduced customer service calls

For Content Management Systems and Internal Web Applications

Reduced time to complete key tasks
Reduced training costs for new starters
Reduced technical support requirement
Increased staff performance
Increased streamlining of processes

Would your business website benefit from improving its usability?

Call us today on 0161 228 0585 or email us at enquiries@prwd.co.uk and we'd be happy to discuss your requirements with no obligation.

PRWD, 22 Lever Street, Manchester M1 1EA
Call Paul on: 07739 745 126 Email: enquiries@prwd.co.uk

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Our Clients Include

Services Provided
Usability and User Testing

"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

Stuart McMillan, E-commerce Operations Manger at AllSaints
Services Provided
Usability and User Experience Training

"I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

Taz Ali, Creative Services Manager at Hitachi Consulting
Services Provided

Conversion Rate Optimisation (CRO)
Usability Consultancy
Usability Evaluations

"Working with PRWD has been invaluable.

Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."

Paul McDermott, Head of E-Commerce at Speedo International
Services Provided

Usability and User Testing
Usability Evaluations

“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

Tony Preedy, Marketing Director at Lakeland
Services Provided
Usability and User Testing

"A very good service that has provided some extremely valuable insights into how people really use our site."

Stuart Aiken, New Media Manager at Visit Manchester
Services Provided
Usability and User Experience Training

Paul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Benenden Healthcare Society

Industry Associations & Relationships

Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
Smart Insights help marketeers to "join the dots" by discussing the challenges of how to best integrate and optimise today's marketing channels.

The Smart Insights expert commentators including author Dave Chaffey share best practices with commenters on the core digital marketing techniques, that's digital strategy, web analytics, site optimisation, social media marketing, search engine marketing, affiliate marketing and email marketing.
whatusersdo is an online User Experience research service. You can set a task for their users and they then record their screens and spoken thoughts as they complete that task. You can then watch online videos of their screens and voices.

As well as providing lab based, moderated user testing we use whatusersdo to produce quick, cost-effective and un-moderated user testing videos for our clients' websites and applications, which we then evaluate and provide recommendations for changes and improvements
The Usability Professionals' Association (UPA) supports people who research, design, and evaluate the user experience of products and services.

The UPA was established in 1991 and continues to be the organisation of choice for usability professionals worldwide.
Manchester Digital is the independent trade association for the thriving ICT and new media industries in the North West of England.

Manchester Digital's vision is simple, that by working together they can make Manchester and the North West an even better place for Digital Business.
Manchester Metropolitan University was awarded university status in 1992 and is part of the largest higher education campus in the UK and one of the most extensive education centres in Europe.

The central campus is situated close to Manchester's city centre. There are six further campus locations, four in other parts of the city and two in Cheshire, 36 miles from Manchester.