Specialist Usability Services
Usability Reviews, User Testing, Training, Consultancy
Usability Evaluations
What Does An Expert Usability Evaluation Provide?
- An expert evaluation of all key pages within your e-commerce or lead generation website
- A detailed report highlighting high, medium and low priority usability issues
- Bulleted recommendations for improving the usability of specific pages
- An overview of the strengths and weaknesses of your website
What Does A Usability Evaluation Aim To Address?
- How to increase sales, task completions and returning site visitors
- How to reduce checkout process abandonments
- Where are the high priority usability barriers which are reducing your conversion rates
- How can you gain a much more user-focused in-house development team
What Deliverables Are There From Usability Evaluation?
A Detailed Usability Report
This features screengrabs of certain pages and areas, along with high, medium and low priority usability issues identified. The report also provides feedback on where the current strengths are from the website
A Presentation To The Project Team
This allows for feedback, questions and knowledge sharing - empowering you and your team with valuable usability insights which can be used for future projects
What Methods Are Used For E-commerce Usability Evaluations?
E-commerce Best Practice
Identifies the areas where your e-commerce site doesn't follow best practice
Navigation and Findability
How easy is it for visitors to find the products they are looking, and what methods are available
Cross Selling and Up Selling
Provides recommendations of where improvements can be made in cross-selling and up-selling
Search
How does the search facility compare to best practice implementations
Key Shopping Pages
How usable are the key shopping pages, the product page and shopping basket, and what usability barriers exist currently
Checkout Process
Provides a comprehensive review of your checkout process, identifying usability barriers which will be harming conversion rates
What Methods Are Used For Lead Generation Usability Evaluations?
Best Practice
Identifies the areas where your website doesn't follow best practice
Navigation and Findability
How easy is it for visitors to find the information they are looking, and what methods are available
Search
How does the search facility compare to best practice implementations
Key Content Pages
How usable are the key content pages and what usability barriers exist currently
Lead Generation
Provides a review of how leads are generated through the website, and provides recommendations for improving their effectiveness
Are you interested in this service?
If so call us on 0161 228 0585 or send us an enquiry
Our Clients Include
Services Provided
Usability and User Testing"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.
The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.
The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."
Stuart McMillan, E-commerce Operations Manger at AllSaints
Services Provided
Usability and User Experience Training"I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.
It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”
Taz Ali, Creative Services Manager at Hitachi Consulting
"Working with PRWD has been invaluable.
Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."
Paul McDermott, Head of E-Commerce at Speedo International
“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.
This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”
Tony Preedy, Marketing Director at Lakeland
"Paul has clear and specific expertise which he is able to bring to bear in very efficient and effective way. The turnaround and quality of this work was exceptional, and I will be asking Paul to provide more help in the future ."
John Byrne, Product Development Director, UK Commercial Speedy Services
"Best Marketing hired Paul to deliver an e-commerce workshop in Tallinn, Estonia. The feedback from delegates was very good. Delegates said that the workshop was very practical, full of real-life examples and practical tips about how to increase the usability of e-commerce websites."
Hando Sinisalu, Founder & Managing Partner, Best-Marketing
Services Provided
Usability and User Experience TrainingPaul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Benenden Healthcare Society
Services Provided
Usability and User Testing"A very good service that has provided some extremely valuable insights into how people really use our site."
Stuart Aiken, New Media Manager at Visit Manchester
"I attended the Ecommerce Best Practice Course as we’re undergoing a major site redevelopment. I learned several new techniques that are now being integrated into our new designs. Aside from the knowledge I picked up during the course, Paul is excellent at responding to any questions you may have after the course. In particular he assisted me with further information on abandoned cart email strategy and the best ecommerce-related books to read.
I really recommend this course to anyone looking to update their knowledge of ecommerce best practice, or anyone looking to make major changes to their ecommerce sites and need some expert guidance."
Stefanie Adams, Euromoney
Services Provided
Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Paul Rouke delivers the following training courses for global clients of Econsultancy including Tesco, o2 and Santander.
What We Do
- Usability Evaluations
- Usability and User Testing
- Conversion Rate Optimisation (CRO)
- Usability Consultancy
- Usability and User Experience Training
- E-commerce Usability and Best Practice Training
- Landing Page Optimisation (LPO)
- Financial Sector Usability Training
- Advanced Google Analytics Training
- Event Speaking and Masterclasses
Twitter Feed
- @demadera Thank you for recommending my new project :) t.co/JVXmbFaS #ux #emotion #usability
- Gewöhnungseffekte der Augen: Wie sich Blickbewegungen über die Betrachtungsdauer einer Website verändern t.co/klCOMXZz #usability #ux
- wtf is up with google's decision to remove the '+' from the new tab button in chrome #usability #fail
