Service Provided	Client Case Study
Conversion Rate Optimisation (CRO)	Speedo Appoint PRWD to Help Increase Their E-commerce Conversion Rate
Conversion Rate Optimisation (CRO)	Conversion Rate Improved by 86pc and Acquisition Costs Halved
Usability and User Testing	Intranet Diagnostic for the Hyde Group
E-commerce Usability and Best Practice Training	The Scout Association Choose PRWD For In-house E-commerce Usability Training
Usability and User Testing	E-commerce Usability Testing for Fashion Retailer Isabella Oliver
	view more client case studies

Usability Evaluations

Details

What Does An Expert Usability Evaluation Provide?

An expert evaluation of all key pages within your e-commerce or lead generation website
A detailed report highlighting high, medium and low priority usability issues
Bulleted recommendations for improving the usability of specific pages
An overview of the strengths and weaknesses of your website

What Does A Usability Evaluation Aim To Address?

How to increase sales, task completions and returning site visitors
How to reduce checkout process abandonments
Where are the high priority usability barriers which are reducing your conversion rates
How can you gain a much more user-focused in-house development team

What Deliverables Are There From Usability Evaluation?

A Detailed Usability Report

This features screengrabs of certain pages and areas, along with high, medium and low priority usability issues identified. The report also provides feedback on where the current strengths are from the website

A Presentation To The Project Team

This allows for feedback, questions and knowledge sharing - empowering you and your team with valuable usability insights which can be used for future projects

What Methods Are Used For E-commerce Usability Evaluations?

E-commerce Best Practice
Identifies the areas where your e-commerce site doesn't follow best practice

Navigation and Findability
How easy is it for visitors to find the products they are looking, and what methods are available

Cross Selling and Up Selling
Provides recommendations of where improvements can be made in cross-selling and up-selling

Search
How does the search facility compare to best practice implementations

Key Shopping Pages
How usable are the key shopping pages, the product page and shopping basket, and what usability barriers exist currently

Checkout Process

Provides a comprehensive review of your checkout process, identifying usability barriers which will be harming conversion rates

What Methods Are Used For Lead Generation Usability Evaluations?

Best Practice
Identifies the areas where your website doesn't follow best practice

Navigation and Findability
How easy is it for visitors to find the information they are looking, and what methods are available

Search
How does the search facility compare to best practice implementations

Key Content Pages
How usable are the key content pages and what usability barriers exist currently

Lead Generation
Provides a review of how leads are generated through the website, and provides recommendations for improving their effectiveness

Are you interested in this service?

If so call us on 0161 228 0585 or send us an enquiry

Our Clients Include

Services Provided
Usability and User Testing

"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

Stuart McMillan, E-commerce Operations Manger at AllSaints
Services Provided
Usability and User Experience Training

"I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

Taz Ali, Creative Services Manager at Hitachi Consulting
Services Provided

Conversion Rate Optimisation (CRO)
Usability Consultancy
Usability Evaluations

"Working with PRWD has been invaluable.

Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."

Paul McDermott, Head of E-Commerce at Speedo International
Services Provided

Usability and User Testing
Usability Evaluations

“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

Tony Preedy, Marketing Director at Lakeland
Services Provided
Usability and User Testing

"A very good service that has provided some extremely valuable insights into how people really use our site."

Stuart Aiken, New Media Manager at Visit Manchester
Services Provided
Usability and User Experience Training

Paul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Benenden Healthcare Society
Services Provided

Usability and User Testing
Usability Consultancy
Usability Evaluations

"Paul has clear and specific expertise which he is able to bring to bear in very efficient and effective way. The turnaround and quality of this work was exceptional, and I will be asking Paul to provide more help in the future ."

John Byrne, Product Development Director, UK Commercial Speedy Services
Services Provided

Advanced Google Analytics Training
Usability and User Testing

"The fact that I would repeat the usability tests in the future is testament to the invaluable findings from the tests and the level of expertise provided by PRWD."

Claire McNulty, Senior Marketing Manager at Isabella Oliver