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Usability and User Experience Training

Training Course Summary

Many website owners are identifying usability as a primary way for them to improve online revenue. In particular businesses are looking at ways to improve the ROI they get from their acquisition spend.

This training course aims to give a solid foundation to this wide-ranging subject through case studies taken from ecommerce and non-commercial websites as well as hands-on experience through workshops on the key principles of usability and user experience.

Who should attend?

Anyone involved in website conversion who wants to gain a better understanding of the principles and learn how to apply best practice. Suitable for in-house or agency staff with some previous experience of website terminology.
How will I benefit?

You will be able to articulate the business benefits of user-centred design throughout the development process. Understand the user experience principles for both secure and non-secure areas of websites, and the different usability methods that can be applied during the design lifecycle. You'll also understand how to perform card sorting for information architecture analysis and apply the results.

What will I learn?

The course will help you understand the standards (eg. ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. We look in detail at usability design principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages, and how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability in Web 2.0 sites and human-centred design processes for interactive systems.

Working through the usability lifecycle, you'll discover practical usability methods including persona and scenario creation, rapid prototyping, creating usability metrics. You'll also take part in a workshop applying informal usability assessment and testing methods.

Key learning outcomes

  • Understand the role and benefits of usability as part of an overall ecommerce success strategy
  • Core usability principles explained and demonstrated through practical examples
  • Profitable tips for merchandising and selling online, from the home page to the checkout
  • Introduction to user-centred design methods that can be applied during your site development

In-house Training

Paul delivers full day in-house training sessions for businesses wanting to provide a number of their key staff with extensive knowledge and insights of usability and user experience.

  • Cost: £1500 exc VAT and travel expenses
  • To book, please call us on 0161 228 0585

Public Training For Econsultancy

Paul delivers the full day training course for Econsultancy. Econsultancy are the UK's leading and most respected provider of best practice training, guides and events for digital marketing and e-commerce. Full details of the next training course are provided following the information on in-house training below.

Are you interested in this service?
If so call us on 0161 228 0585 or send us an enquiry

Our Clients Include

  • Services Provided

    Usability and User Testing

    "I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

    The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

    The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

    Stuart McMillan, E-commerce Operations Manger at AllSaints

  • Services Provided

    Usability and User Experience Training

    "I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

    It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

    Taz Ali, Creative Services Manager at Hitachi Consulting

  • Services Provided

    Conversion Rate Optimisation (CRO)
    Usability Consultancy
    Usability Evaluations

    "Working with PRWD has been invaluable.

    Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."

    Paul McDermott, Head of E-Commerce at Speedo International

  • Services Provided

    Usability and User Testing
    Usability Evaluations

    “At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

    This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

    Tony Preedy, Marketing Director at Lakeland

  • Services Provided

    Usability and User Testing

    "A very good service that has provided some extremely valuable insights into how people really use our site."

    Stuart Aiken, New Media Manager at Visit Manchester

  • Services Provided

    Usability and User Experience Training

    Paul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Benenden Healthcare Society

Twitter Feed

view all tweets containing #usability
  • paulrouke Did I ever mention about the importance of removing friction to build user momentum at the start of checkout? ASOS & Firebox do this v well
    10 hours 8 min ago
  • paulrouke Did I ever mention about the importance of removing friction to get user momentum going at checkout start? ASOS & Firebox do this very well
    10 hours 10 min ago
  • paulrouke did I ever mention how critical form usability is for retailers? My my we're seeing some head shakers in todays user testing
    14 hours 6 min ago
view all tweets by @paulrouke