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Usability and User Experience Training

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Training Course Summary

Many website owners are identifying usability as a primary way for them to improve online revenue. In particular businesses are looking at ways to improve the ROI they get from their acquisition spend.

This training course aims to give a solid foundation to this wide-ranging subject through case studies taken from ecommerce and non-commercial websites as well as hands-on experience through workshops on the key principles of usability and user experience.

Who should attend?

Anyone involved in website conversion who wants to gain a better understanding of the principles and learn how to apply best practice. Suitable for in-house or agency staff with some previous experience of website terminology.
How will I benefit?

You will be able to articulate the business benefits of user-centred design throughout the development process. Understand the user experience principles for both secure and non-secure areas of websites, and the different usability methods that can be applied during the design lifecycle. You'll also understand how to perform card sorting for information architecture analysis and apply the results.

What will I learn?

The course will help you understand the standards (eg. ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. We look in detail at usability design principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages, and how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability in Web 2.0 sites and human-centred design processes for interactive systems.

Working through the usability lifecycle, you'll discover practical usability methods including persona and scenario creation, rapid prototyping, creating usability metrics. You'll also take part in a workshop applying informal usability assessment and testing methods.

Key learning outcomes

  • Understand the role and benefits of usability as part of an overall ecommerce success strategy
  • Core usability principles explained and demonstrated through practical examples
  • Profitable tips for merchandising and selling online, from the home page to the checkout
  • Introduction to user-centred design methods that can be applied during your site development

In-house Training

Paul delivers full day in-house training sessions for businesses wanting to provide a number of their key staff with extensive knowledge and insights of usability and user experience.

  • Cost: £1500 exc VAT and travel expenses
  • To book, please call us on 0161 228 0585

Public Training For Econsultancy

Paul delivers the full day training course for Econsultancy. Econsultancy are the UK's leading and most respected provider of best practice training, guides and events for digital marketing and e-commerce. Full details of the next training course are provided following the information on in-house training below.

Are you interested in this service?
If so call us on 0161 228 0585 or send us an enquiry

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