Landing Page Optimisation (LPO)

Overview

Landing Page Optimisation (LPO) is a service where we work with you to evaluate, test and improve the conversion rate of your key landing pages. This leads to a higher percentage of your visitors taking action on your landing page, whether it to start an enquiry process, start a sales process or carry out another action that you are wanting visitors to do.

Why Landing Page Optimisation (LPO)?

Your landing pages are the doorways to your business, especially for traffic that you will have paid for through advertising. The question is, are your landing pages delivering the levels of sales or leads which you need?

If your landing pages aren’t designed to convert a high percentage of new visitors, the likely outcome is these visitors will bounce off your landing page and leave your site, and most certainly won’t be returning anytime soon.

Landing Page Optimisation will identify opportunities where your landing pages can be improved, therefore ensuring more of your advertising spend is used effectively to generate new leads and new sales.

Marketing Channels Which Lead To Your Landing Pages

You may have one or a variety of landing pages that visitors arrive on from any number of marketing channels, including:

• Google Adwords campaigns
• Affiliate marketing campaigns
• Social Media marketing campaigns
• email marketing campaigns
• Organic search campaigns

Whether you have paid for in advertising or in resource to acquire the new visitors to your landing pages, choosing to optimise your landing pages for greater conversions will lead to improved levels of profit for your marketing efforts.

Landing Page Optimisation for E-commerce Sites

As well as our conversion rate optimisation service for retailers, Landing Page Optimisation focuses on specific landing pages that you direct traffic to on your e-commerce site.

Example e-commerce landing pages include:

• A new customer special offer page ie. 20% discount off your first order
• A seasonal promotion page ie. Valentines
• A key product promotion page
• A primary product range page

Landing Page Optimisation for Lead Generation Sites

As well as our conversion rate optimisation service for lead generation websites, Landing Page Optimisation focuses on the specific landing pages that you direct traffic to on your lead generation website.

Example lead generation landing pages include:

• A new customer subscription promotion
• A new customer account sign-up promotion
• A promotion for software-as-a-service (SAAS)
• A service promotion page
• A product promotion page

Split Testing and Multi-variate (MVT) Testing

A key part of landing page optimisation is carrying out split and multi-variate testing to ensure which variation of the landing page provides maximum conversions. We use our extensive experience and learnings in landing page optimisation to determine what page elements are most likely to have a positive impact on your landing page optimisation rate.

Depending on the technology that runs your website and how it can integrate with testing tools, we use both Google Website Optimiser and other third party testing tools where appropriate to plan, set-up and run landing page optimisation tests.

Our experience and learnings from testing and optimising a wide variety of landing pages ensures that our recommendations will lead to higher converting landing pages for your e-commerce or lead generation website.