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Event Speaking and Masterclasses

Description

Learn a range of tools, tips and techniques so you can understand how your website is performing for your business and how you can improve it so you can get more visitors to 'do what you want them to do' once they arrive on your website (enquire, place an order, call you, request quote, download brochure, sign up to your newsletter)

What You Will Learn

  • First impressions - what your website should provide for first-time visitors
  • Understanding visitors - free tools and techniques you can use to understand how your visitors use and respond to your website
  • Google Analytics - how you can use this free tool quickly and efficiently to understand whether your business is performing well
  • Online enquiries - how you can encourage more visitors to make an enquiry
  • E-commerce - best practice tips if you are selling online to encourage more people to buy from you
  • Case studies - how to improve online enquiries, especially for lead generation websites
  • Testing and optimisation - how you can test and optimise the performance of your existing website, and what to test
  • Offline to online sales/marketing strategy - myths, considerations, opportunities when making this important business move

Who Should Attend

  • Managing Directors of SME and micro businesses
  • Marketing Managers for SME businesses
  • Sales and Marketing team members
  • People responsible for the performance of business websites

Sample Slides

Paul Rouke Website Improvement Masterclass - Sample
View more presentations from Paul Rouke.

 

How Long and When

The masterclass lasts for 3 hours and is delivered through industry partners such as the LEAD programme and How-do. If you are interested call us on 0161 228 0585.
Are you interested in this service?
If so call us on 0161 228 0585 or send us an enquiry

Our Clients Include

  • Services Provided

    Usability and User Testing

    "I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

    The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

    The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

    Stuart McMillan, E-commerce Operations Manger at AllSaints

  • Services Provided

    Usability and User Experience Training

    "I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

    It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

    Taz Ali, Creative Services Manager at Hitachi Consulting

  • Services Provided

    Conversion Rate Optimisation (CRO)
    Usability Consultancy
    Usability Evaluations

    "Working with PRWD has been invaluable.

    Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."

    Paul McDermott, Head of E-Commerce at Speedo International

  • Services Provided

    Usability and User Testing
    Usability Evaluations

    “At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

    This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

    Tony Preedy, Marketing Director at Lakeland

  • Services Provided

    Usability and User Testing
    Usability Consultancy
    Usability Evaluations

    "Paul has clear and specific expertise which he is able to bring to bear in very efficient and effective way. The turnaround and quality of this work was exceptional, and I will be asking Paul to provide more help in the future ."

    John Byrne, Product Development Director, UK Commercial Speedy Services

  • Services Provided

    E-commerce Usability and Best Practice Training
    Event Speaking and Masterclasses

    "Best Marketing hired Paul to deliver an e-commerce workshop in Tallinn, Estonia. The feedback from delegates was very good. Delegates said that the workshop was very practical, full of real-life examples and practical tips about how to increase the usability of e-commerce websites."

    Hando Sinisalu, Founder & Managing Partner, Best-Marketing

  • Services Provided

    Usability and User Experience Training

    Paul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Benenden Healthcare Society

  • Services Provided

    Usability and User Testing

    "A very good service that has provided some extremely valuable insights into how people really use our site."

    Stuart Aiken, New Media Manager at Visit Manchester

  • Services Provided

    E-commerce Usability and Best Practice Training
    Usability Consultancy

    "I attended the Ecommerce Best Practice Course as we’re undergoing a major site redevelopment. I learned several new techniques that are now being integrated into our new designs. Aside from the knowledge I picked up during the course, Paul is excellent at responding to any questions you may have after the course. In particular he assisted me with further information on abandoned cart email strategy and the best ecommerce-related books to read.

    I really recommend this course to anyone looking to update their knowledge of ecommerce best practice, or anyone looking to make major changes to their ecommerce sites and need some expert guidance."

    Stefanie Adams, Euromoney

  • Services Provided

    E-commerce Usability and Best Practice Training
    Financial Sector Usability Training
    Usability and User Experience Training
    Usability Consultancy

    Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

    Paul Rouke delivers the following training courses for global clients of Econsultancy including Tesco, o2 and Santander.

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