Event Speaking and Masterclasses
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LIMIT 0, 10 in /var/www/vhosts/prwd.co.uk/httpdocs/sites/all/modules/views/includes/view.inc on line 771.
- user warning: Can't create/write to file '#sql_6cb_0.MYD' (Errcode: 17)
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LIMIT 0, 8 in /var/www/vhosts/prwd.co.uk/httpdocs/sites/all/modules/views/includes/view.inc on line 771.
Description
Learn a range of tools, tips and techniques so you can understand how your website is performing for your business and how you can improve it so you can get more visitors to 'do what you want them to do' once they arrive on your website (enquire, place an order, call you, request quote, download brochure, sign up to your newsletter)
What You Will Learn
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First impressions - what your website should provide for first-time visitors
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Understanding visitors - free tools and techniques you can use to understand how your visitors use and respond to your website
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Google Analytics - how you can use this free tool quickly and efficiently to understand whether your business is performing well
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Online enquiries - how you can encourage more visitors to make an enquiry
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E-commerce - best practice tips if you are selling online to encourage more people to buy from you
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Case studies - how to improve online enquiries, especially for lead generation websites
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Testing and optimisation - how you can test and optimise the performance of your existing website, and what to test
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Offline to online sales/marketing strategy - myths, considerations, opportunities when making this important business move
Who Should Attend
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Managing Directors of SME and micro businesses
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Marketing Managers for SME businesses
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Sales and Marketing team members
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People responsible for the performance of business websites
Sample Slides
How Long and When
The masterclass lasts for 3 hours and is delivered through industry partners such as the LEAD programme and How-do. If you are interested call us on 0161 228 0585.
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