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E-commerce Usability and Best Practice Training

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Training Course Summary

Learn, appreciate and understand best practice techniques for improving conversion rates, average order values and repeat visitor numbers for your e-commerce operation

Course Description

Usability for e-commerce sites is one of the largest contributors to customer conversion and retention rates. Can you afford not to be following best practice?

The course objective is to expose and explain a wide range of vital best practice techniques taken from SME and blue chip retailers which you can implement into your organizations' own e-commerce platform in order to drive improvements of conversion rates.

Focusing on 3 key stages of the buying journey, Product Page, Shopping Basket and the Checkout Process, this training course will provide you with a wealth of knowledge and industry-leading insights that can be utilised to make iterative usability improvements to your e-commerce platform.

By applying best practice usability principles throughout the customer journey, your organisation can increase the amount of visitors who convert from browsing to shopping. In turn, increasing customer conversions will lead to increased returning visitors and average lifetime order value, which subsequently can reduce your customer acquisition costs.

Who Is The Course For?

The course is aimed at people working on both mid level and enterprise scale e-commerce operations, involving large ranges of products across multiple categories.

  • E-commerce managers in charge of continually improving the customer conversion rates and the number of returning customers.
  • Marketing managers responsible for improving visitor conversion rates by providing your customers with an engaging, usable customer experience.
  • Design managers looking at how they can make improvements to key pages within the customer journey to increase the number of shoppers being appropriately channeled through the shopping process.
  • Heads of IT teams keen to understand where functionality improvements can be made to their existing e-commerce platform in order to help achieve greater conversion and satisfaction rates with their customers.
  • E-commerce platform vendors providing mid to high-end e-commerce platforms to brands, who are intent on delivering improved levels of ROI to their clients

How Will I Benefit?

After attending this course, you will:

  • Be able to evaluate your own e-commerce operation against the presented best practice techniques and implementations
  • Be able to use the course material to develop the business case for improving the usability of your companies e-commerce platform
  • Appreciate the affect on customer confidence and user experience that different approaches have during the buying lifecycle
  • Gain extensive knowledge of blue chip e-commerce through the experiences of the course leader

What Will I Learn?

Product page best practice

  • how to introduce best practice into your customer experience
  • how some of the biggest e-tailers are following or defining best practice
  • how to cross-sell and up-sell affectively
  • how to introduce persuasion architecture


Shopping basket best practice

  • pros and cons of the most popular implementations
  • understand the impact you can have on consumer confidence
  • how to channel customers into the checkout process


Checkout process best practice

  • the rational behind enclosing the process to reduce checkout abandonments
  • a framework for delivering a best practice checkout process
  • how to reduced usability barriers to completing forms during your checkout process


Advanced user experience techniques

  • how to engage and delight customers with memorable interactions

OPTION 1 - In-house Training

Paul delivers full day in-house training sessions for businesses wanting to provide a number of their key staff with extensive knowledge and insights of e-commerce usability and user experience.

  • Cost: £1500 exc VAT and travel expenses
  • To book, please call us on 0161 228 0585

OPTION 2 - Public Training For Econsultancy

Paul delivers the full day training course for Econsultancy. Econsultancy are the UK's leading and most respected provider of best practice training, guides and events for digital marketing and e-commerce. Full details of the next training course are provided following the information on in-house training below.

Are you interested in this service?
If so call us on 0161 228 0585 or send us an enquiry

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