Conversion Rate Optimisation (CRO)

Overview

Conversion Rate Optimisation (CRO) is a service where we work with you to evaluate, test and improve your on-site conversion rate. This leads to a higher percentage of your visitors taking action on your site to become a new customer or new lead.

Why Conversion Rate Optimisation (CRO)?

If you choose us to help optimise your on-site conversion rate, every recommendation you get from us is focused on delivering an actionable testing plan you can start implementing immediately on your website. Whether you have an e-commerce site or lead generation site, conversion rate optimisation will improve the performance of your site.

CRO for E-commerce Sites

Conversion Rate Optimisation for retailers aims to address the following issues:

• Low overall site conversion rate
• High shopping basket abandonment rate
• High checkout process abandonment rate
• Low average order size
• Low marketing campaign conversion rate

Our involvement in the design, marketing and optimisation of some of the largest ecommerce sites gives us a unique perspective on how to identify, deal with and resolve ecommerce challenges.

CRO for Lead Generation Sites

Conversion Rate Optimisation for lead generation sites aims to address the following issues:

• Low overall site conversion rate
• High application process abandonment rate
• Low enquiry form completion rate
• Low subscription completion rate
• High customer acquisition costs

Our involvement in the design, marketing and optimisation of a wide variety of lead generation websites gives us a unique perspective on how to identify, deal with and resolve lead generation website challenges.

Our Approach To Conversion Rate Optimisation

Depending on your budget we have three levels of service for conversion rate optimisation, detailed below:

Option 1 – Audit/Fast Track Conversion Rate Optimisation

Overview

This aim of this one-off consultancy is to complete a performance analysis, expert evaluation and make best practice recommendations for your site. Upon completion of this process we will recommend a detailed future conversion improvement strategy in the format of a half day workshop.

Process

1. Stage 1 – Performance Analysis
2. Stage 2 – Expert Evaluation and Recommendations
3. Stage 3 – Presentation/Report on Future Strategy

Time Period

This project is usually delivered over 4 weeks.

Option 2 – Conversion Optimisation Manager Express

Overview

This aim of express service is to provide monthly usability and conversion optimisation support to your in-house
team and/or digital agency. It will identify potential opportunities for improving usability and subsequently
conversion rates.

Process

1. Stage 1 – Performance Analysis
2. Stage 2 – Expert Evaluation and Recommendations
3. Stage 3 – Monthly Consultancy and Support For On-going Conversion Optimisation

Time Period

After the initial 4 week period analysing your website performance and providing an expert evaluation with recommendations, we work with you on a monthly basis to provide usability and conversion optimisation support. This can be from as little as 1 day a month to a maximum of 5 days per month for any one client.

Option 3 – Conversion Optimisation Manager Professional

Overview

This comprehensive service provides a full conversion improvement strategy, implementation and improvement service delivered over a 3 month period. Especially tailored for high traffic volume sites and large ecommerce
sites looking to improve average order value (AOV), checkout conversion rates and ROI from SEO and PPC marketing.

Process

1. Stage 1 - Commercial Understanding
2. Stage 2 - Performance Analysis
3. Stage 3 - Expert Evaluation
4. Stage 4 - Improvement Process Planning
5. Stage 5 - Design & Technical Implementation
6. Stage 6 - Testing & Optimisation
7. Stage 7 - ROI Reporting
8. Stage 8 - Identify Further Opportunities
9. Stage 9 Consider Repeating Steps 4-8

Time Period

This comprehensive service is usually delivered over a 3 month period, although we do continue to work on a monthly basis with some of our client where there is an on-going need to evaluate, test and improve the conversion rate of their website in multiple areas of their site.

Split Testing and Multi-variate (MVT) Testing

A key part of conversion rate optimisation is carrying out split and multi-variate testing to ensure which variation of a page design or series of pages gives you maximum conversions. We use our extensive experience and learnings in conversion optimisation to determine where to test and what page elements are most likely to have a positive impact on your conversion rates.

Depending on the technology that runs your website and how it can integrate with testing tools, we use both Google Website Optimiser and other third party testing tools where appropriate to plan, set-up and run conversion optimisation tests.