return-on-investment

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Usability Return On Investment

Return-on-investment (ROI) is the primary metric on which our services are measured against. Depending on your site and business goals, improving the usability of your existing website can have a variety of positive bottom line effects for your business, which include:

For E-commerce Websites

  • Increased conversion rates
  • Increased basket sizes
  • Increased repeat visitors
  • Increased referrals
  • Increased usage of key business tools
  • Reduced checkout process abandonments
  • Reduced customer service calls
  • Improved positive PR
  • Improved word-of-mouth marketing
  • Improved Search Engine Marketing performance

For Financial Websites

  • Increased application process conversions
  • Increased repeat visitors
  • Increased usage of key financial tools (ie. loan estimator, mortgage calculator)
  • Increased referrals
  • Reduced customer service calls

For Content Management Systems and Internal Web Applications

  • Reduced time to complete key tasks
  • Reduced training costs for new starters
  • Reduced technical support requirement
  • Increased staff performance
  • Increased streamlining of processes

Would your business website benefit from improving its usability?

Call us today on 0161 918 6729 or email us at enquiries@prwd.co.uk and we'd be happy to discuss your requirements with no obligation.

Usability Return On Investment