Archive Results for:


1-tail vs 2-tail Tests: Statistics In Testing Part 3

The third part in this series, we discuss the different between running 1-tail and 2 tail test and what they allow you to infer from your testing efforts.

3 Things You Missed From PRWDReveal

PRWDReveal is over for another year. Here’s a roundup of 3 of the key conversion optimisation take-aways.

How CRO Helps Us Become Better Strategists

There is more to learn from an unsuccessful test than from not testing at all. We share how CRO can help make you a better strategist through testing ideas.

5 Best Practice Techniques for Every A/B Test

How to get the most out of every A/B test you run. Giving your next A/B test the best fighting chance and taking learnings from those that aren’t successful

Highlights from Conversion Conference 2013

Sophia from PRWD reviews Conversion Conference 2013 in London before our Director of Optimisation heads over to speak at the German Conversion Conference

PRWD Reveal: Part 2, The Party

PRWD Reveal, Celebrating our 9th birthday party and brand relaunch

PRWD Reveal: Part One, Responsive Design, Testing and Conversion Optimisation

Responsive Design, Testing and Conversion Optimisation, PRWD Reveal all [...]

Settling in at PRWD…

Although Manchester born and bred I’ve never actually worked in my hometown and I was a little apprehensive about the transition from my beloved Sydney Harbour [..]

Responsive Ecommerce Design Best Practice

We are being asked more and more by our clients to provide support as they move towards responsive design. In particular our retail clients are aiming to deliver ‘best in class’ responsive ecommerce experiences.

Digital Cream 2013 – Optimisation Insights

This week I had the pleasure of moderating one of the two tables dedicated to ‘On-site Conversion Rate Optimisation’ at Econsultancy Digital Cream in London. There were over 500 delegates [...]