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conversion optimisation

1-tail vs 2-tail Tests: Statistics In Testing Part 3

The third part in this series, we discuss the different between running 1-tail and 2 tail test and what they allow you to infer from your testing efforts.

3 Things You Missed From PRWDReveal

PRWDReveal is over for another year. Here’s a roundup of 3 of the key conversion optimisation take-aways.

3 Ways to Communicate Your Unique Selling Proposition

It is surprising how many retailers don’t communicate their unique selling proposition on their websites. Here’s 3 ways you can communicate your USPs to your customers

13 Conversion Optimisation Case Studies with Amazing Results

We share the hypothesis, designs, results and key learnings in 13 conversion optimisation case studies from extremely varied A/B tests.

Brand Values and Why They Are Vital to Our Business

We share the journey we took to develop our brand values and how these translate to how we operate at PRWD.

7 Reasons Why PRWD Reveal is an Unmissable Conversion Optimisation Event

If you’re wondering what PRWD Reveal is about, find out what it is and why it’s an unmissable Conversion Optimisation event.

6 Steps for a Bullet-Proof A/B Testing Process

Improve your A/B testing process by following these simple, but very important steps.

9 Years, 9 Stories, 9 Business Lessons

This honest look back is a great way to get to know PRWD better and shows the motivations, culture and what makes PRWD so special, in the words of the founder himself.

Highlights from Conversion Conference 2013

Sophia from PRWD reviews Conversion Conference 2013 in London before our Director of Optimisation heads over to speak at the German Conversion Conference

PRWD Reveal: Part 2, The Party

PRWD Reveal, Celebrating our 9th birthday party and brand relaunch

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