Optimising websites for over 10 years
The UK Agency for the Global Conversion Alliance
Proven Methodology & Approach to CRO and UX

User Experience Training Course

This Usability and User Experience training course aims to give a solid foundation to this wide-ranging subject through case studies taken from ecommerce and non-commercial websites as well as hands-on experience through workshops on the key principles of usability and user experience.

Who should attend a User Experience Training Course?

Anyone involved in website usability or conversion who wants to gain a better understanding of the principles and learn how to apply best practice. Suitable for in-house or agency staff with some previous experience of website terminology.

How will I benefit?

You will be able to articulate the business benefits of user-centred design throughout the development process. Understand the user experience principles for both secure and non-secure areas of websites and the different usability methods that can be applied during the design lifecycle. You’ll also understand how to perform card sorting for information architecture analysis and apply the results.

What will I learn?

Our Usability & User Experience Training Course will help you understand the standards (eg. ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. We look in detail at usability design principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages. We also look at how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability in Web 2.0 sites and human-centred design processes for interactive systems.

Working through the usability lifecycle, you’ll discover practical usability methods including persona and scenario creation, rapid prototyping and creating usability metrics. You’ll also take part in a workshop applying informal usability assessment and testing methods.

Key learning outcomes

In-house Training

We deliver Usability and User Experience training courses as a full day in-house training session. If you would like to arrange in-house training for your team please use the contact information at the bottom of this page. 


I attended Usability and Persuasion in Ecommerce at Econsultancy London. Paul took the course and instantly came across as warm and friendly. His powerful and educated insights were matched only by his ability to listen to others and empower his audience to make valued and left field observations. Approachable and knowledgeable I would be keen to attend further courses lead by Paul and I left the course refreshed and eager to continue his great work with my clients and colleagues

Testimonial Giles Airey - Associate Creative Director at Session Digital

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