Online marketing
Email marketing
How can you inform current and prospective customers that you have launched a new product, or you are now offering incentives to visit your website for example?
Email marketing, in particular targeted email marketing, can promote your business and get your latest news/offers direct into someones inbox.
Depending on the content of a marketing email, there is also the possibility that an email marketing campaign can result in a viral campaign, whereby the recipient forwards your email on to someone they think may be interested.
By providing the regularity of your emails is considered, and that the content of your emails is targeted to the email addresses you are sending it to, email marketing can be an extremely effective tool in attracting repeat and new visitors to your website.