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Conversion Rate Optimisation Programme

User Centred Design

Training and Speaking

Conversion Rate Optimisation Programme

Our comprehensive optimisation programme is focussed on helping businesses achieve ambitious performance improvements through the planning and implementation of an on-going testing and optimisation strategy. This programme will improve conversion rates whilst simultaneously helping to reduce acquisition costs and help develop a test and learn culture.

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What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is an on-going service where we work with you to evaluate, test and improve your on-site conversion rate. Our approach is based on a robust methodology and data driven programme of research and testing to increase the value of your business across desktop, tablet and mobile user experiences. This leads to a higher percentage of your visitors taking action on your site to become a new customer or new lead.

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User Centred Design

Putting the customer at the heart of your online experience is crucial in creating a website that works for you and your customers. Our research based User Centred Design projects help whether you're creating a new website or focusing on improving your existing site, as well as specialising in best practice for responsive, mobile and tablet devices. 

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PRWD wireframing.

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What is User Centred Design (UCD)?

Our User Centred Design projects involve bringing the 'voice of the customer' in to both full website redesigns or redesigns of key areas of a site, such as the checkout process. We involve users through range of sources, from moderated lab testing and remote testing to online questionnaires and telephone interviews. The insights gained are then combined with web analytics insights and competitor analysis to help develop user personas and move into developing concepts and prototypes. So, are you looking to deliver a truly user-centered, best in class online user experience? 

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Training and Speaking

The PRWD team share their expertise with client teams across the UK and Europe and speak at conferences worldwide. Since 2009 our Director of Optimisation, Paul Rouke has been delivering training courses for Econsultancy for brands including Argos, Mothercare, John Lewis, River Island and Tesco.

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Paul Rouke, Director of Optimisation at PRWD Speaking at Conversion Summit.

What will you learn?

Learn from our experiences of optimising websites, best practice insights and practical examples so you can better understand how your website is performing and how you can improve it. You'll find out how to get more visitors to carry out key actions once they arrive on your website.

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Paul worked with us to help us identify and prioritise usability issues with the customer journey on a new multichannel project. This was made more complicated as we were working from flat designs but even from our first conversations, we could see that Paul was going to be able to deliver invaluable advice on not only where we needed to make changes but where best practice was already in place.

The findings in the report have enabled us to make more informed decisions on where we thought changes were required and help raise the profile of these at an executive level.

Testimonial Michael Wood - Head of Web, Monsoon Accessorize

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