Menu

What are the Most Influential Persuasive Techniques for Retailers?

3rd July, 2012

At PRWD, much of our time is spent with the consumers and prospects of our retail clients, such as AllSaints, Lakeland, Monsoon Accessorize, Molton Brown, Stella McCartney and Speedo. In particular our time is spent 1-1 with these consumers, conducting in-depth research sessions to understand their expectations, motivational factors, primary influencers to purchase and their reaction to different elements of our clients propostion during the online customer journey.

Having just completed our latest consumer research sessions, in my latest article on Econsultancy I have provided a comprehensive list of the some of the most influential persuasive techniques that are working for our retail clients and others in 2012.

Below is the list of 9 for quick reference. For a full breakdown and some valuable quick tips for each of these points, take a look at the full article – Nine valuable techniques for persuading visitors to buy in 2012.

  1. Having a FREE delivery proposition
  2. Provide a USP bar in your site-wide header
  3. Quick access to both new in and sale items from the primary navigation
  4. Having a view all link with a variety of useful features
  5. Encourage and use customer ratings and reviews
  6. Provide multiple photos showing products in different use cases
  7. Make your payment options transparent on the shopping basket
  8. Provide visible security assurances and trustworthy logos during checkout
  9. Enclose your checkout to focus visitors attention and maintain buying momentum, and provide easy access to customer service details
  10. BONUS – encourage account creation at the end, not at the start

More insights and best practice on e-commerce persuasion

Below are a range of links you may find usable on the subject of e-commerce persuasion:

TAGS:  , ,  

Comments

Related Articles

7 Tips For The Best Filtered Navigation

Filtered navigation is widely adopted as one of the best ways to let users browse through large categories of products. It really doesn;’t need to be complicated, but there are a few things that you should get right. Here are our top tips.

Online Shopping Behaviour of Men

Based on 100’s of hours spent user testing, in this article I am sharing some of the most prevalent behavioural traits of men when shopping online. There will always be some differences and many of these have been observed with female consumers, but this list is very much up-to-date and representative of the male population.

5 of the Most Influential Techniques to Persuade Visitors to Buy

With so many persuasive design techniques available, which are the really influential ones that you should focus attention on? That may be one of your thoughts if you started considering the full spectrum of persuasive design techniques available that you can use to persuade visitors to buy online.

E-commerce Usability and Persuasion Training

Since 2008 I have been delivering training courses in areas of usability, user experience, user-centered design, e-commerce best practice and persuading visitors to buy. Training courses are either delivered for Econsultancy in both public and in-house training sessions, and I also deliver training directly to PRWD clients.

Contact

Or Send Us A Message