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Usability & Conversion Rate Optimisation Resource Library

7th October, 2013

This post provides an up-to-date list of usability and conversion optimisation articles that PRWD have published online, along with case studies and resources from usability, optimisation & persuasion presentations that we’ve delivered.

Conversion Rate Optimisation

Best Practice User Centered Design

Persuasion 

User Research

Cultural Change 

Tools

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Comments

  • http://www.wordsworks.co.uk Gareth Chadwick

    Hey Paul, great presentation at MMU last night. Really enjoyed it. I had to dash at the end, but wanted to ask you about the importance of good copy in terms of UX and usability (I’m a copywriter) – how important is it and does it come up as an issue with clients?
    Thanks
    Gareth

  • http://www.paulrouke.co.uk Paul Rouke

    Hi Gareth, thanks for your feedback, I’m glad you enjoyed it.

    In answer to your question good copy is a very important element of usability and user experience. It can be particularly important to retailers so I would look at focussing some of your efforts on the retail sector. I know a copywriting company who are doing very well in this area. Send me an email if you’d like to know more.

    Cheers,

    Paul

  • enrico zoli

    Very good resources Paul!

  • http://www.fluidounce.co.uk Dale Cooper

    Great list Paul. Think I will need to set aside some time to work through these :)

    Dale

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