Contact Packaging
Client brief
Following the success of the micro sites for Contact Packaging's pallet wrap machines, develop a new micro site promoting Contact Packaging's printed adhesive tape manufacturing serviceDesign & marketing services provided
- initial consultation
- website critiques
- usability advice and guidance
- domain name registration
- professional website design
- search engine optimisation (SEO)
- online marketing
- pay-per-click advertising (PPC)
The result
Not only will this micro site become a key marketing tools for organic, non-paid for search listings, but the Google Adwords campaign which PRWD is managing will now direct traffic to the new, professional and intuitive product website.
In addition, as it was key to the business to be active for 2 main product search terms, standard printed adhesive tape and bespoke printed adhesive tape, developing specific pages relating to these products Contact Packaging will see a greater ROI due to the search engine optimisation carried out.
Once the new micro site went live, PRWD, having already taken over the management and optimisation of Contact Packaging's pay-per-click advertising, are now directing highly targeted traffic to these new websites, rather than to the main website which hasn't yet been redesigned.
Usability advice and guidance was given throughout the project to ensure Contact Packaging fully understood the business benefits of these new micro-sites. This form of online marketing provided by PRWD is expected to result in a significant return-on-investment for Contact Packaging as the new websites become established on the major search engine.
View a link to the new website designed and developed for Contact Packaging by PRWD