Millglobe Leasing
Client brief
Provide this new car hire and leasing business with a full range of design and marketing services, starting with concepting their new brand logo and visual identity all the way through to designing a developing a professional, robust and fully dynamic website to allow site visitors to view a wide range of online offers and enquire online. Naturally the site needed to be optimised fully for search engines to provide the business with the maximum amount of online exposure.Design and marketing services provided
- brand identity creation
- marketing campaigns
- initial web consultation
- usability advice and guidance
- interaction design
- xHtml and CSS build
- dynamic content managment system
- email marketing
- affiliate marketing
- on-going maintenance
The result
Starting with the new brand identity, PRWD wanted to design a strong, balanced and clean looking brand design which both immediately shows visually what industry the business is in but that can also be used effectively across all types of marketing (business cards, flyers, letterheads, compliments slips, websites, affiliate marketing etc).
Following a series of brand concept ideas Millglobe Leasing were delighted with the final logo and strong visual identity developed. The new brand identity was immediately executed across a range of printed marketing material to provide Millglobe Leasing with a comprehensive set of offline marketing material.
Once the brand identity was finalised, PRWD and Millglobe Leasing planned out how the new, dynamically driven website should work and what key advantages it should have over competitor websites. The following product and informational areas where agreed upon and were subsequently included in the design and build of the new website.
Business product marketing
Millglobe Leasing homepage − dynamic car hire and leasing offers
Millglobe Leasing - − all online hire and leasing offers
Millglobe Leasing - − business contract hire offers currently available
Millglobe Leasing - − finance lease offers currently available
Millglobe Leasing - − personal contract purchase offers currently available
Millglobe Leasing - − view hire and leasing offers by your favourite manufacturers − Alfa Romeo, Audi, BMW, Chrysler, Citroen, Fiat, Ford, Honda, Hyundai, Kia, Land Rover, Lexus, Mazda, Mercedes-Benz, Mini , Mitsubishi, Nissan, Peugeot, Proton, Renault , Saab, Seat , Skoda, Smart, Subaru, Suzuki, Toyota, TVR, Vauxhall, Volkswagen, Volvo
Customer information
Millglobe Leasing - − hire and leasing funding options available in the UK
Millglobe Leasing - − full details, key benefits and options with business contract hire
Millglobe Leasing - − full details, key benefits and options with finance lease
Millglobe Leasing - − full details, key benefits and options with personal contract hire
Millglobe Leasing - − full details, key benefits and options with personal contract purchase
Millglobe Leasing - − full details, key benefits and options with lease purchase
Millglobe Leasing - − car manufacturers and models, with links to manufacturer websites
Online customer tools
Millglobe Leasing - − car reviews for all makes and models available in the UK
Millglobe Leasing - − car finder tool of all makes and models available in the UK
Millglobe Leasing - − tax calculator tool, useful for business users
Search engine optimisation
As with all PRWD's client websites, a critical aspect of the design and build process was to ensure the new hire and leasing website for Millglobe Leasing is fully search optimised to ensure new customers can find the site easily when browsing for car hire and leasing businesses.
Millglobe Leasing requested that the website should be optimised for the following key search phrases, and PRWD ensured the clients requirements were met: