Contact Packaging
Client brief
Take over the management and optimisation of the currently running Google Adwords pay-per-click marketing campaign, and provide Contact Packaging with much greater exposure on the organic, or non-paid for, search engine listings on the major search engines.Design & marketing services provided
- initial consultation
- website critiques
- usability advice and guidance
- domain name registration
- professional website design
- search engine optimisation (SEO)
- online marketing
- pay-per-click advertising (PPC)
The result
At the initial consultation stage, PRWD provided an insightful website critique to Contact Packaging, which identified the reasons that their current UK packaging business website wasn't getting exposure on search engines such as Google for customer product searches, or even more damaging when customers are searching specifically for the contact packaging business website.
At this first stage of online marketing, due to the scale of the current website PRWD advised to create specific, search engine optimised 'micro-sites' for Contact Packaging's most expensive products, their pallet wrap machines and their stretch wrapper.
Not only would these micro sites become a key marketing tools for organic, non-paid for search listings, but the Google Adwords campaign which PRWD was due to take over responsibility for would direct traffic to these new, professional and intuitive product websites.
In addition, as it was key to the business to be active for 2 main product search terms, pallet wrap machine and stretch wrapper, by using the flexibility of CSS stylesheets PRWD were able to provide 2 specific websites targeted at each search term, with different colour pallets and a different product page layout, at practically no additional cost to Contact Packaging.
Once the 2 new micro sites went live, PRWD, having already taken over the management and optimisation of Contact Packaging's pay-per-click advertising, are now directing highly targeted traffic to these new websites, rather than to the main website which hasn't yet been redesigned.
Usability advice and guidance was given throughout the project to ensure Contact Packaging fully understood the business benefits of these new micro-sites. This form of online marketing provided by PRWD is expected to result in a significant return-on-investment for Contact Packaging as the new websites become established on the major search engine.
View links to the existing and new websites designed and developed for Contact Packaging by PRWD