Cheapestflights
Client brief
Design a set of affiliate marketing banners, both static, animated and flash based, to support the launch of a new fully interactive holiday website for CheapestflightsDesign services provided
The result
In order to give Cheapestflights some visual standout in the highly competitive online holiday affiliate marketing industry, PRWD recommended the use of new illustrations to support each of the key messages the banners needed to get across. Cheapestflights agreed with this proposal, and through a series of illustration concepts presented to Cheapestflights a final set was produced.
These new, unique illustrations were then incorporated onto a series of differently sized affiliate marketing banners, promoting a range of holiday destinations around the world, both for sun, snow and ski holidays.
The feedback from various key members of the Cheapestflights team throughout the concepting and banner design process was extremely positive and both PRWD and Cheapestflights are fully confident that this new style of creative will not only give positive standout in the marketplace but more importantly drive large numbers of web surfers to the new Cheapestflights website, with a higher than average click-though-rate.