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pete

Pete Taylor, Director of Optimisation at The Student Room Group

Pete shares the impact of our Conversion Optimisation Programme across 3 of the groups brands including the world's largest online student community, The Student Room. 

"

Working with PRWD has really opened my eyes to the power of CRO, and what CRO really is. Not just a bunch of randomly picked tests, but user led, validated and stat driven hypotheses. The results thus far have been very positive, with our conversion rate growing from 0.14% to 0.25%.

Case Studies

Working with Schuh on their Responsive Redesign

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User-centred Redesign of Manchester Central

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