Clients

"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

Stuart McMillan, E-commerce Operations Manger at AllSaints

“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

Tony Preedy, Marketing Director at Lakeland

"The fact that I would repeat the usability tests in the future is testament to the invaluable findings from the tests and the level of expertise provided by PRWD."

Claire McNulty, Senior Marketing Manager at Isabella Oliver

"PRWD have delivered exactly what was required of the project and done so in an extremely efficient way. The information gained from respondents, both qualitative and quantitative, helped to reinforce the need for change and gave a clear direction for travel.

The feedback from the people who were involved in the analysis was extremely positive. They all felt that the PRWD team were approachable and really understood their needs."

David Boardman, Communications Director at The Hyde Group

We are working with the Smart Insights team on their new online portal, which will be taking what is best about the current Smart Insights website and making the wealth of content more intuitive to access.

We were engaged by digital agency KMP to provide a usability evaluation of the Manchester Airport homepage along with a review of their existing information architecture. Manchester Airport are a long term client of Manchester Airport Group and it was a privilege to be asked to provide our expertise.

The usability evaluation provided a range of recommended improvements which led to Manchester Airport making slight changes to the page design, button labelling and display of information, with the aim of improving the usability of the website.

Paul Rouke delivered his E-commerce Usability and Best Practice training course for Econsultancy in February 2012, and it was attended by Mothercare's International E-commerce Manager

Paul Rouke delivered his E-commerce Usability and Best Practice training course for Econsultancy in March 2011 2012, and it was attended by the Head of Retail at VisitBritain

Paul Rouke delivered his E-commerce Usability and Best Practice training course for Econsultancy, and it was attended by one of River Island's web team

"Paul led an e-commerce usability and best practice seminar that I attended this year in London. It was one of the better, down-to-earth, practical sessions I have ever attended. Very much focused on the basics, but at a detailed level and done in a manner that made it very easy to translate the learnings into action."

Mikko Simon, Senior Manager, Business to Consumer at Amer Sports Corporation

Paul Rouke delivered his E-commerce Usability and Best Practice training course for Econsultancy, and it was attended by one of Mobistar's web team

Paul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Ryman Ltd

Paul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Coventry University

"Paul was brought in by a mutual client to work with us on an E-Commerce solution for a popular recording artist. While he was brought in to consult on the project, he acted more in a collaborative and advisory capacity, and worked with us to develop ideas and techniques to ultimately deliver a higher return on investment to our client. Paul's knowledge of E-Commerce techniques was the best I've seen so far. And while not dwelling on established techniques and practices, he's more than happy to investigate an idea from outside the box, as long as the core focus is on the client and end result. Top guy."

Jon Grant, Co-founder/Director at Cahoona