The Translation People

In June 2009 Steve Wilde, Managing Director at The Translation People, attended a conference in Liverpool aimed at helping business owners identify opportunities where they can improve the profitability of their businesses. It was at this event that Paul Rouke delivered a presentation entitled ‘Three Steps To Improving Online Performance’ and it was through this event that the idea of improving the on-site conversion rate of The Translation People website was first discussed.

As with almost all serious businesses, The Translation People were investing each month to drive more traffic to their website, although they had never invested money in actually improving the conversion rate of their website. This led to expected scepticism as to the potential value of investing in a project to improve the on-site conversion rate.

PRWD and The Translation People agreed on the following two objectives for the project:

   1. Deliver an improvement to the conversion rate for visitors arriving on the website and then submitting an online quotation
   2. Provide the business case for making continual monthly improvements to the conversion rate of the website

Take a look at the full case study on the right hand side to read more details about how we improved their conversion rate by 86%.

PRWD provided a knowledgeable insight into website visitor behaviour and put forward suggested improvements for our online quote service that were then proven to be effective through live testing. Conversions have improved since not only in volume but also in quality and we are very happy with the result.

Steve Wilde, Managing Director

The Translation People is a translation services provider, with four UK offices located in Glasgow, Manchester, Birmingham and London. We translate and typeset documents for a large number of sectors including manufacturing, legal, financial and medical.

The Translation People brand came into existence in 2008 after the acquisition of Roevin Translation Services in 2007 by former Roevin Director, Steve Wilde and his business partner David Nichols.

www.thetranslationpeople.com

Our Services

Conversion Rate Optimisation (CRO)
Landing Page Optimisation (LPO)
Usability Consultancy
Usability Evaluations

Case Studies

Conversion Rate Improved by 86pc and Acquisition Costs Halved

Some of our other clients include

  • Services Provided

    Usability and User Testing

    "I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

    The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

    The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

    Stuart McMillan, E-commerce Operations Manger at AllSaints

  • "I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

    It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

    Taz Ali, Creative Services Manager at Hitachi Consulting

view all our clients