Specialist Usability Services
Usability Reviews, User Testing, Training, Consultancy
| Service Provided | Client Case Study |
|---|---|
| Conversion Rate Optimisation (CRO) | Speedo Appoint PRWD to Help Increase Their E-commerce Conversion Rate |
| Conversion Rate Optimisation (CRO) | Conversion Rate Improved by 86pc and Acquisition Costs Halved |
| Usability and User Testing | Intranet Diagnostic for the Hyde Group |
| E-commerce Usability and Best Practice Training | The Scout Association Choose PRWD For In-house E-commerce Usability Training |
| Usability and User Testing | E-commerce Usability Testing for Fashion Retailer Isabella Oliver |
| view more client case studies |
PRWD have been working with Speedy Services on a range of customer research and evaluation projects, for both their central e-commerce platform and their membership scheme website Speedy Assist.
We have delivered what are some of our most comprehensive reports to date, including a 168 page report following 3 days of intensive moderated usability testing in Manchester during August 2011.
Paul has clear and specific expertise which he is able to bring to bear in very efficient and effective way.
The turnaround and quality of this work was exceptional, and I will be asking Paul to provide more help in the future
John Byrne, Product Development Director
The usability evaluation project Paul has conducted for Speed Assist has given invaluable recommendations to help improve site conversion and user experience. The resulting report was very detailed, professionally presented and well received across the business.
Dave Clarke, Digital Marketing Manager
The usability evaluation project Paul has conducted for Speed Services has provided great insights into the site usage issues and recommendations for improvement. The report findings show that the project was conducted with a high degree of detail and Paul's experience in usability is clear in the design and page structure recommendations that are made.
The actions taken on the back of this project are likely to make a significant impact on the site performance and the brand perception of Speedy.
Dave Clarke, Digital Marketing Manager
After developing our new e-commerce site over an 18 month period, PRWD helped us view it with a fresh pair of eyes and route out issues we were not aware of, and also demonstrated the impact of the issues that we did know about.
We have received a very comprehensive write up of the site, including suggestions with a RAG indicator on each item. We are now in the process of drawing up our first development plans based on this feedback and have a clear mandate on how to improve the site over the coming months.
Sue Raby, Technical Project Manager
There was clearly a lot of work put into the usability testing. The scenario planning meeting was well structured, and the testing sessions were well run.
The recommendations were detailed and well presented, and the video footage of customer comments provides a rich source of direct feedback. I would definitely recommend using PRWD for this kind of study.
Jenny Fellows, UK Operations Marketing Manager
The user testing sessions have been essential in assessing whether Speedy Services’ investment in our online services meet with customer expectations. The testing sessions were professionally planned and moderated, and it was reassuring to hear first hand that many of our developments had created real customer engagement.
However it was some key comments raised by users that gave the greatest insight. We have already started implementing PRWD’s recommendations based on these points that will allow us to improve elements of content and online processes. This is something we would not have been able to do without conducting this activity with PRWD.
Dave Clarke, Digital Marketing Manager
Speedy (Hire) Plc is a leading provider of equipment and support services to construction, manufacturing, industrial, rail and related industries.
Since their foundation in 1977 they have grown to an approx £500m organisation with more than 100,000 customers, 4500 employees and a national network of 450 depots
Services Provided
Usability and User Testing"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.
The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.
The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."
Stuart McMillan, E-commerce Operations Manger at AllSaints
Services Provided
Usability and User Experience Training"I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.
It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”
Taz Ali, Creative Services Manager at Hitachi Consulting
“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.
This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”
Tony Preedy, Marketing Director at Lakeland