Home › Clients › Speedo International

Speedo International

We have worked with Speedo on two main projects during 2009 and 2010. The first project was providing usability consultancy and an expert evaluation for a new dedicated microsite they were developing to help launch a new product range Speedo Sculpture.

Following this initial project, we were asked to provide an expert usability evaluation of the main Speedo store, along with the design of new interaction designs for the product page, shopping basket and checkout process. This allowed Paul Rouke to not only provide recommendations to improve the customer experience of the website, but he was also able to visualise the recommendations.

Speedo are now in the process of making changes to each of the key shopping pages, particularly the checkout process, based upon the new page designs provided.

At Speedo International, I hired Paul to help us build a unique customer journey for a specialist new product launch, as well as a more general usability project.

Paul is always extremely thorough and it's clear he has an expert knowledge of usability. The work Paul has delivered is helping us to identify quick wins as well as longer term opportunities.

I would definitely recommend Paul for any E-Commerce or web usability projects.

Caroline Lips, E-commerce Manager at Speedo International

We care passionately about trying to give our consumers the best possible online swimwear experience. We realised that it’s too easy to see things only from our own perspective and needed some qualified help to understand what matters most to our consumers.

Working with PRWD has been invaluable. Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations.

Paul McDermott, Head of E-Commerce at Speedo International

Speedo, part of Pentland Brands plc, was founded in 1928 and is the world’s leading swimwear brand.

Speedo has over 80 years of heritage and expertise in swimwear and swim equipment, and its products are distributed in over 170 countries around the world.

www.speedo.com

Our Services

Conversion Rate Optimisation (CRO)
Usability Consultancy
Usability Evaluations

Case Studies

Speedo Appoint PRWD to Help Increase Their E-commerce Conversion Rate

Press Releases

Speedo Appoint PRWD to Help Increase Their E-commerce Conversion Rate

Some of our other clients include

  • Services Provided

    Usability and User Testing

    "I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

    The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

    The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

    Stuart McMillan, E-commerce Operations Manger at AllSaints

  • Services Provided

    Usability and User Experience Training

    "I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

    It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

    Taz Ali, Creative Services Manager at Hitachi Consulting

  • Services Provided

    Usability and User Testing
    Usability Evaluations

    “At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

    This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

    Tony Preedy, Marketing Director at Lakeland

  • Services Provided

    Usability and User Testing
    Usability Consultancy
    Usability Evaluations

    "Paul has clear and specific expertise which he is able to bring to bear in very efficient and effective way. The turnaround and quality of this work was exceptional, and I will be asking Paul to provide more help in the future ."

    John Byrne, Product Development Director, UK Commercial Speedy Services

view all our clients

Twitter Feed

view all tweets by @Speedo_Global