Specialist Usability Services
Usability Reviews, User Testing, Training, Consultancy
Lakeland
In 2010 we were delighted to be asked by Lakeland to provide user testing as part of their new e-commerce re-platforming project. We ran 2 rounds of user testing as part of their user-centered redesign approach, and both sessions provided invaluable insights from users.
Further details of the user testing as well as an overview of the new website can be seen on the following articles:
At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.
This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively.
Tony Preedy, Marketing Director
Lakeland are one of the UK's home shopping pioneers with nearly half a century of experience under their belts. Lakeland offer an unrivaled collection of creative kitchenware, practical ideas for the home and garden, and inspiring gifts from all over the world. Their buyers search for innovative products that make life easier, before putting them through a rigorous selection and testing process to ensure they meet Lakeland’s exacting standards.
Our Services
Usability and User TestingUsability Evaluations
Press Releases
Lakeland appoint PRWD to deliver live customer insights to help launch their new e-commerce platformSome of our other clients include
Services Provided
Usability and User Testing"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.
The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.
The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."
Stuart McMillan, E-commerce Operations Manger at AllSaints
