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Isabella Oliver

Isabella Oliver trialled usability testing in the past without much success, so they were looking for a usability testing project which would identify significant improvements on how they deliver their e-commerce proposition and overall user experience.

We were asked to plan, deliver and present a usability testing project with a small sample of women who match their target audience. The test sessions were to be observed so the Isabella Oliver project team could gain the most valuable customer insights.

The training course provided a fresh burst of excitement to Google Analytics that has helped to be able to go on and measure relevant information that will help to improve the company.

Hannah Barker, Online Marketing Executive

I found the training provided by PRWD very useful and extremely insightful. Learning how to set up customer reports and automating my reports will save me time and effort in the future.

It was really great to hear about the new features that have recently been released and to see how powerful a tool Google Analytics can be. The Goals and Funnels section really helped me to understand where we were going wrong in terms of tracking our conversions. 

The further reading and extra resources at the end will really help me gain even more knowledge about Google Analytics as well.

Amy Jackson, Web Manager

The PRWD training course was well structured, easy to understand and worked for both Google Analytics beginners and more advanced colleagues within the group.

Claire McNulty, Senior Marketing Manager

PRWD delivered a particularly insightful review of the Isabella Oliver website, whilst being a pleasure to work with. Overall they were professional, thorough and responsive to Isabella Oliver's requests.

Zoe Pearson, Online Marketing Manager

The fact that I would repeat the usability tests in the future is testament to the invaluable findings from the tests and the level of expertise provided by PRWD.

Claire McNulty, Senior Marketing Manager

Isabella Oliver was launched in 2003, and has since become home to two essential women’s wear collections; Isabella Oliver Maternity and Isabella Oliver 365.

The brand was founded by Baukjen de Swaan Arons, Vanessa Knox-Brien and Geoff van Sonsbeeck; three passionate individuals whom aspired to create a clothing brand that women would love to wear.

www.isabellaoliver.com

Our Services

Advanced Google Analytics Training
Usability and User Testing

Case Studies

E-commerce Usability Testing for Fashion Retailer Isabella Oliver
Advanced Google Analytics Training for Retailer Isabella Oliver

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  • Services Provided

    Usability and User Testing

    "I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

    The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

    The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

    Stuart McMillan, E-commerce Operations Manger at AllSaints

  • Services Provided

    Usability and User Experience Training

    "I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

    It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

    Taz Ali, Creative Services Manager at Hitachi Consulting

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