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Coachwise

Coachwise, the trading arm of Sports Coach UK which is a UK-registered charity leading the development of coaching, contacted us to deliver our usability and user experience training course in-house to their marketing and communications team.

Coachwise, whose clients include The FA, The Rugby Football Union and the England and Wales Cricket Board, are responsible for a portfolio of brand websites, both lead generation and e-commerce. They identified the area of usability as being one in which there is a significant opportunity to improve the return on investment they deliver. In addition Coachwise are currently planning to start the design and build of a new website, and they are aiming to adopt a user-centered design approach – a key area covered in the training course.

Eight members of the Coachwise marketing team attended the in-house training session, including their Head of Marketing, Marketing and Mail Order Director and their Communications Manager.

Take a look at the press release following the in-house usability training course.

Coachwise specialise in providing creative solutions for rolling-out sports education and membership programmes. They have been delivering and refining their service offer for clients including the FA, Rugby Football Union and Sport England since 1989.

Coachwise helps sports organisations:

  • Offer qualifications and CPD programmes
  • Publish and access engaging learning resources
  • Operate membership and licensing schemes
  • Generate an income stream from these activities

www.coachwise.ltd.uk

Our Services

Usability and User Experience Training

Press Releases

Coachwise Focus on Website Usability with PRWD

Some of our other clients include

  • Services Provided

    Usability and User Testing

    "I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

    The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

    The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

    Stuart McMillan, E-commerce Operations Manger at AllSaints

  • Services Provided

    Usability and User Experience Training

    "I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

    It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

    Taz Ali, Creative Services Manager at Hitachi Consulting

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