Search Engine Optimisation / Swift Dental

Client Information

Established in 1984, Swift Dental is a privately owned group of full service laboratories providing the highest quality products and services with the reliability and rapid response demanded by the discerning private and independent dentist.

The Objectives

Provide a new professional online identity which will achieve exceptionally high search engine positioning for a variety of key search terms, whilst providing visitors with a comprehensive and concise overview of what Swift Dental offer to dental practices throughout the UK.

The Solution

a clinical website design to portray an image of professionalism and cleanliness in line with the dental industry
a comprehensive website featuring specific pages on each dental product available, ensuring all visitors will find information relevant to them
a combination of visuals and textual content to achieve the clients 2 main goals, of search engine positioning and professional look and feel

The Method

3 contrasting creative homepage designs for Swift Dental to choose from (view v1, v2 and v3)
each product page was targeted for a key search term
cascading style sheets were used for both styling and page structure to optimise the page sizes and provide the more optimal way to carry out site wide style changes
PRWD advised the client as to how the copy they wanted on the site should be optimised for search engine inclusions
internal linking was developed to achieved the greatest possible on-site search engine optimisation

The Result

Top 10 positioning for wide variety of key search terms (in the 1st 3 months of new site launch)
50% month on month increase in organic search engine traffic
traffic from all the major search engines such as Google, MSN, Yahoo and AOL

User Centred Design