Search Engine Optimisation / Blue Rhapsody
Client Information
Blue Rhapsody are a highly experienced and skilled swimming pool design and build business operating in the South West of England. Providing clients with a wide range of indoor and outdoor pools specific to each location, they compete with a number of other businesses operating in the same region.
The Objectives
Provide a redesign to the existing website which will achieve exceptionally high search engine results for key business search terms, whilst also promoting Blue Rhapsody in such a way that site visitors will be encouraged to make contact via the online enquiry form. No additional marketing spend was available once the site was live, so high search engine positioning had to be achieved purely by on-site optimisation.
The Solution
- 3 contrasting creative homepage designs for Blue Rhapsody to choose from (view v1, v2 and v3)
- a comprehensive website featuring specific pages on each type of service (indoor pools, outdoor pools, pool finishes and pool covers)
- a combination of visuals and textual content to achieve the clients 2 main goals, of search engine positioning and inspiration look and feel
The Method
- each page was targeted for a key search term
- cascading style sheets were used for both styling and page structure to optimise the page sizes and provide the more optimal way to carry out site wide style changes
- the client copy provided was optimised to ensure key search terms were featured at specific intervals in the copy
- internal linking was developed to achieved the greatest possible on-site search engine optimisation
The Result
- Top 15 positioning for wide variety of key search terms
- 30 online enquiries between January and March 2007
Search engine positions - Google March 2007
- swimming pool design - 5 out of 1,630,000
- swimming pool designers - 5 out of 1,610,000
- swimming pool design and build - 4 out of 1,200,000
- outdoor swimming pool design - 11 out of 1,220,000
- swimming pool build - 13 out of 1,330,000
Client testimonial
“I just wanted to drop you a line to thank you for all your efforts in producing an excellent website for us - a great improvement on our previous one. Your attention to detail and interpretation of our requirements was spot on and much appreciated, particularly as we didn't have much time of our own to spend in putting the information together.Web site enquiries have increased significantly. No doubt this is due to the quality and content of the site, as confirmed by recent enquirers and also due to your optimisation of the site, which has meant that we are listed near the top of most search results.
A great job - please don't hesitate to use us as a reference.”
Bob White, Sales Manager