Pay-Per-Click Management / Swift Dental
Client Information
Established in 1984, Swift Dental is a privately owned group of full service laboratories providing the highest quality products and services with the reliability and rapid response demanded by the discerning private and independent dentist.
The Objectives
Following the completion by PRWD of the new website for Swift Dental, set-up and manage an on-going Google Adwords campaign to send substantial and highly targeted traffic to the new website.
The Solution
- using PRWD's certified Google Adwords Professional, set-up and manage a range of advertising groups to target appropriate traffic to give Swift Dental maximum ROI
The Method
- during the website redesign project PRWD gained significant client knowledge, both with the Swift Dental proposition and the dental industry in general
- taking all this knowledge PRWD were able to propose a series of product ranges with which Swift Dental could advertise on to drive new traffic to key product areas within their website
- a monthly strategy was then developed to provide Swift Dental with a significant amount of click-through's at a budget which fitted with the Swift Dental business model
- on-going management provides testing of advert creative's, optimisation of key words and key phrases, adjustments of daily budgets to keep within the monthly target, and most importantly very strong ad positioning at decreasing cost-per-clicks
The Result
- 800 unique visitors each month
- increased CTR of over 200% from the start of the activity
- average position of 1.2 across all key advertising campaigns
- average pages per visit of 4.9 (25% of overall site size)
- 40% of all visitors viewing the contact us page