Specialist Usability Services
Usability Reviews, User Testing, Training, Consultancy
| Service Provided | Client Case Study |
|---|---|
| Conversion Rate Optimisation (CRO) | Speedo Appoint PRWD to Help Increase Their E-commerce Conversion Rate |
| Conversion Rate Optimisation (CRO) | Conversion Rate Improved by 86pc and Acquisition Costs Halved |
| Usability and User Testing | Intranet Diagnostic for the Hyde Group |
| E-commerce Usability and Best Practice Training | The Scout Association Choose PRWD For In-house E-commerce Usability Training |
| Usability and User Testing | E-commerce Usability Testing for Fashion Retailer Isabella Oliver |
| view more client case studies |
Where its appropriate we like to produce case studies of our work with our clients, and below are a range of different case studies covering a wide variety of our services, including expert usability evaluations, usability training and user testing.
Client: Speedo International
Service Type: Conversion Rate Optimisation (CRO)
In Summer 2010 Speedo appointed PRWD to provide an expert usability evaluation of the Speedo UK e-commerce site along with providing new designs for key pages within the buying process. The aim of the project was to identify quick win usability and user experience improvements which once implemented will deliver an improvement to the on-site conversion rate.
Client: The Translation People
Service Type: Conversion Rate Optimisation (CRO)
As with almost all serious businesses, The Translation People were investing each month to drive more traffic to their website, although they had never invested money in actually improving the conversion rate of their website.
PRWD where brought in to deliver an improvement to the conversion rate for visitors arriving on the website and then submitting an online quotation.
Client: Hyde Group
Service Type: Usability and User Testing
PRWD were asked to conduct a range of qualitative and quantitive research into the usability of Hydewide, in order to produce a report detailing potential usability improvements.
Client: The Scout Association
Service Type: E-commerce Usability and Best Practice Training
Paul Rouke at PRWD was asked to deliver a tailored version of PRWD's “E-commerce Usability and Best Practice” training onsite. In order to deliver the system within budget, The Scout Association's objective was to build “usability” into the design of the new web stores, using industry best practices, rather than have to rework at a later stage as a result of usability testing.
Client: Isabella Oliver
Service Type: Usability and User Testing
PRWD were asked to plan, deliver and present a usability testing project with a small sample of women who match their target audience. The test sessions were to be observed so the Isabella Oliver project team could gain the most valuable customer insights.
Hover over each logo to read comments from that client
Services Provided
Usability and User Testing"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.
The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.
The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."
Stuart McMillan, E-commerce Operations Manger at AllSaints
Services Provided
Usability and User Experience Training"I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.
It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”
Taz Ali, Creative Services Manager at Hitachi Consulting
“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.
This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”
Tony Preedy, Marketing Director at Lakeland
Services Provided
Usability and User Testing"A very good service that has provided some extremely valuable insights into how people really use our site."
Stuart Aiken, New Media Manager at Visit Manchester
Services Provided
Usability and User Experience TrainingPaul Rouke delivered his Usability and User Experience training course for Econsultancy, and it was attended by one of the web team at Benenden Healthcare Society