Matt Lacey has joined the PRWD consultancy team as a Usability and Conversion Consultant. He has worked with brands including Crew Clothing, Blacks & Millets [...]
A collection usability and conversion optimisation articles and best practice insights [...]
When was the last time you genuinely delighted your visitors and new customers online? In all my years of experience working with a wide range of businesses large and small, there are three often missing ingredients to the online experience brands deliver to visitors [...]
At PRWD, much of our time is spent with the consumers and prospects of our retail clients, such as AllSaints, Lakeland, Monsoon Accessorize, Molton Brown, Stella McCartney and Speedo. In particular our time is spent 1-1 with these consumers, conducting in-depth research sessions to understand their expectations, motivational factors, primary influencers to purchase and their reaction to different elements of our clients propostion during the online customer journey.