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13 Conversion Optimisation Case Studies with Amazing Results

We share the hypothesis, designs, results and key learnings in 13 conversion optimisation case studies from extremely varied A/B tests.

The User Research Dream Team: Attitudinal vs. Behavioural Techniques

To create truly user centred experiences, you need to consider what users say and do by looking at attitudinal and behavioural user research

3 Things Every Marketer Needs to Understand Before They Start Testing

Here’s three fundamental things anyone managing a website needs to understand before they start A/B testing.

Does Mobile Really Mean Mobile?

It’s important not to make assumptions about your mobile users but instead use data and research to understand them and design with this in mind.

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Matt Lacey, our latest Usability and Conversion Consultant

Matt Lacey has joined the PRWD consultancy team as a Usability and Conversion Consultant. He has worked with brands including Crew Clothing, Blacks & Millets [...]

Usability & Conversion Rate Optimisation Resource Library

A collection usability and conversion optimisation articles and best practice insights [...]

7 Ways to Delight Visitors

When was the last time you genuinely delighted your visitors and new customers online? In all my years of experience working with a wide range of businesses large and small, there are three often missing ingredients to the online experience brands deliver to visitors [...]

On-site Survey Tools: Comparison & Review

On-site surveys are sometimes widely discussed, but we find that not enough companies are using them to gain data and insights directly from their customers. In this post we will review three great tools that will help you get started.

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Our latest posts on Econsultancy

Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes and discover how to do everything better online.

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Our latest posts on Smart Insights

Smart Insights provides actionable marketing advice for professionals in over 50 countries around the world, helping them get the most from their integrated digital marketing efforts. 

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