Best Practice, Tips & Industry Commentary

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Statistics in Testing Jargon Buster: Part One

In the first part of this series we look at how to use confidence intervals & confidence limits in optimisation testing

3 Ways to Communicate Your Unique Selling Proposition

It is surprising how many retailers don’t communicate their unique selling proposition on their websites. Here’s 3 ways you can communicate your USPs to your customers

7 Ways to Get Customers to Fall In Love With You

Here’s 7 ways to get your customers to fall in love with you from using customer psychology techniques to user research to come up with ideas for testing

13 Conversion Optimisation Case Studies with Amazing Results

We share the hypothesis, designs, results and key learnings in 13 conversion optimisation case studies from extremely varied A/B tests.

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Matt Lacey, our latest Usability and Conversion Consultant

Matt Lacey has joined the PRWD consultancy team as a Usability and Conversion Consultant. He has worked with brands including Crew Clothing, Blacks & Millets [...]

Usability & Conversion Rate Optimisation Resource Library

A collection usability and conversion optimisation articles and best practice insights [...]

What are the Most Influential Persuasive Techniques for Retailers?

At PRWD, much of our time is spent with the consumers and prospects of our retail clients, such as AllSaints, Lakeland, Monsoon Accessorize, Molton Brown, Stella McCartney and Speedo. In particular our time is spent 1-1 with these consumers, conducting in-depth research sessions to understand their expectations, motivational factors, primary influencers to purchase and their reaction to different elements of our clients propostion during the online customer journey.

7 Ways to Delight Visitors

When was the last time you genuinely delighted your visitors and new customers online? In all my years of experience working with a wide range of businesses large and small, there are three often missing ingredients to the online experience brands deliver to visitors [...]

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Our latest posts on Econsultancy

Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes and discover how to do everything better online.

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Our latest posts on Smart Insights

Smart Insights provides actionable marketing advice for professionals in over 50 countries around the world, helping them get the most from their integrated digital marketing efforts. 


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