Service Provided	Client Case Study
Conversion Rate Optimisation (CRO)	Speedo Appoint PRWD to Help Increase Their E-commerce Conversion Rate
Conversion Rate Optimisation (CRO)	Conversion Rate Improved by 86pc and Acquisition Costs Halved
Usability and User Testing	Intranet Diagnostic for the Hyde Group
E-commerce Usability and Best Practice Training	The Scout Association Choose PRWD For In-house E-commerce Usability Training
Usability and User Testing	E-commerce Usability Testing for Fashion Retailer Isabella Oliver
	view more client case studies

Blog and Industry Commentary

As well as producing articles and news stories on our own blog, Paul Rouke regularly provides expert industry commentary for both Econsultancy and Smart Insights. Below you fill find links to a variety of best practice posts on topics such as conversion optimisation, user testing, traffic segmentation and e-commerce checkout best practice.

You can also view a full collection of Paul Rouke's usability and e-commerce best practice articles.

Latest from the PRWD Blog

Responsive Ecommerce Design Best Practice

We are being asked more and more by our retail clients to provide support as they move towards responsive design. In particular our retail clients are...

Why Collaboration Is Key To Conversion Rate Optimisation

It isn’t a new concept, it isn’t technical and it might not seem groundbreaking but working collaboratively is one of the most important elements of our conversion rate optimisation...

Manchester Central: A Redesign Packed With Persuasion

Just by looking at the previous homepage and the new version, you will get a good idea of how the new Manchester Central website has been radically improved. But as is so often the case, the devil...

Paul Rouke's Latest Expert Posts

About Econsultancy

100,000+ members
the leading source of independent advice and insight on digital marketing and ecommerce

Persuasive checkout best practice from ASOS

In this article I provided examples of the persuasive elements ASOS use in their checkout, including one change which reduced abandonment rate by a huge 50%.

67 questions usability testing can answer

From experience, usability testing is THE most enlightening and powerful activity that brands can carry out to answer an extensive range of questions which can be crucial to how their website performs.

view Paul Rouke's Econsultancy profile

Smart Insights run by Dave Chaffey

Paul Rouke's Latest Expert Posts

About Smart Insights

edited by digital marketing expert Dave Chaffey
provides consultancy and training services
includes a team of industry experts

Questions answered = increased conversions

This articles explores the importance of understanding typical questions users may have when considering interacting with your business online, so that you can answer these questions and improve your conversion rate

Why asking for more not less can increase enquiry form conversions

This article demonstrates how by asking visitors to provide more information on your online enquiry form you can actually encourage more visitors to submit their enquiry.

view Paul Rouke's Smart Insights profile

PRWD, 22 Lever Street, Manchester M1 1EA
Call Paul on: 07739 745 126 Email: enquiries@prwd.co.uk

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Our Clients Include

Services Provided
Usability and User Testing

"I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

Stuart McMillan, E-commerce Operations Manger at AllSaints
Services Provided
Usability and User Experience Training

"I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

Taz Ali, Creative Services Manager at Hitachi Consulting
Services Provided

Conversion Rate Optimisation (CRO)
Usability Consultancy
Usability Evaluations

"Working with PRWD has been invaluable.

Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."

Paul McDermott, Head of E-Commerce at Speedo International
Services Provided

Usability and User Testing
Usability Evaluations

“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

Tony Preedy, Marketing Director at Lakeland

Industry Associations & Relationships

Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
Smart Insights help marketeers to "join the dots" by discussing the challenges of how to best integrate and optimise today's marketing channels.

The Smart Insights expert commentators including author Dave Chaffey share best practices with commenters on the core digital marketing techniques, that's digital strategy, web analytics, site optimisation, social media marketing, search engine marketing, affiliate marketing and email marketing.
whatusersdo is an online User Experience research service. You can set a task for their users and they then record their screens and spoken thoughts as they complete that task. You can then watch online videos of their screens and voices.

As well as providing lab based, moderated user testing we use whatusersdo to produce quick, cost-effective and un-moderated user testing videos for our clients' websites and applications, which we then evaluate and provide recommendations for changes and improvements
The Usability Professionals' Association (UPA) supports people who research, design, and evaluate the user experience of products and services.

The UPA was established in 1991 and continues to be the organisation of choice for usability professionals worldwide.
Manchester Digital is the independent trade association for the thriving ICT and new media industries in the North West of England.

Manchester Digital's vision is simple, that by working together they can make Manchester and the North West an even better place for Digital Business.
Manchester Metropolitan University was awarded university status in 1992 and is part of the largest higher education campus in the UK and one of the most extensive education centres in Europe.

The central campus is situated close to Manchester's city centre. There are six further campus locations, four in other parts of the city and two in Cheshire, 36 miles from Manchester.