About Us > Usability - our company foundation

From the very start of our founders career in multi-million pound online retailing in 1999, usability has been integral to the delivery of online applications. We have always recognised that improved usability directly affects how individuals can achieve their objectives when visiting a website. Naturally, the greater usability adopted in the design and functionality of a website or online application, the more likely the visitor is of achieving their goals.

Return-on-investment for Usability

Return-on-investment (ROI) is fundamental to our clients investment in our expert services, so much so that there is a specific usability ROI page which provides a wide variety of Key Point Indicators for improving your sites usability and therefore the user experience.

Further Usability and User Experience Resources

For more insight and resources on user experience, usability and information architecture visit the blog of Paul Rouke, the user experience director and founder of our business.